Usability: The Difference Between a Loyal or Frustrated End-User

Wednesday, August 31, 2016
2:00pm ET/ 11:00am PT

Why are you constantly spending time and money training people on your communications platform? Why does it seem like people are reluctant to upgrade to new communications features that are readily available to them? These questions and more come down to how easy or difficult it is for someone to use your communications technology.

We are in a time where consumers have become accustomed to intuitive design that doesn’t take much training and fits into their current way of doing things. However, when this mentality is taken from a consumer’s personal life and applied to an office environment, we can see many of the technologies that employees are given are often not designed with usability in mind. Instead, employees have to conform to the way the technology dictates things must be done. If the end-users of your Hosted PBX or Unified Communications services find it difficult or inconvenient to work with your solution, this will lead to low adoption rates within their organization and overall frustration with your company itself. This also applies to your employees as well! If your team is working with a communications platform that is intuitive in design and easy to use, they are more efficient and effective in driving value to your business.

This webinar will be an introduction to the concept of usability and will give you insight into how you can apply usability to your services to ultimately improve your ROI with more loyal end-users. Your customers and employees will thank you!

What Attendees will learn:

  • What is usability
  • Why is usability important
  • How to drive revenue by increasing usability
  • How NetSapiens has applied usability to their online portal interface.

Who should attend:

  • CIOs and Senior Management
  • IT/ Telecom Managers and Network Administrators
  • Consultants to Enterprises and/or Service Providers
  • Business Leaders Managing Unified Communications

Sponsors:


 
 

Presenter:


Ken Adams
Director of Solutions Marketing, NetSapiens

Ken Adams is an accomplished, result-driven professional with more than 18 years of demonstrated success developing and executing operational strategies to promote organizational growth and utilization of emerging technologies. He brings his expertise in account management, sales engineering, product development support, and project management with a proven ability to interface with customers to ensure product solutions meet customer requirements. Adams is a results-oriented professional who has been recognized for taking on major initiatives, adapting to rapidly changing environments, and resolving mission critical issues to ensure bottom line


Moderator:

Erik K. Linask,
Group Editorial Director, TMCnet

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC's IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine's survey research. Erik began his professional career at management consulting firm Leadership Research Institute.