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Igniting your channel sales through the �two call close� methodology!

According to the US Census Bureau , there are 5.9million businesses in the US, of which almost half are small businesses. There is an installed base of 32 million lines of key systems in use by these small businesses. These key systems average 12 years old and are ripe for replacement and yet the small business market has been largely ignored by the traditional service providers.

Due to their size and limited resources, the small business faces a number of unique challenges. The distribution channel to reach the small business is therefore equally unique, and without the proper tools and support � challenging. In addition to the right product, service providers need the right channel program in order to ensure success in the small business market. A winning channel program must drive growth, must be repeatable and simple to deploy, and it must be cost effective.

The opportunity is small business; the only way to address that opportunity is through the channel. This webinar will focus on presenting the service provider with the tools and resources they need to dramatically shorten their sales cycle, accelerate their channel sales through the �two call close� methodology, and increase revenue as they bring hosted VoIP services to the small business.

About Natural Convergence
Natural Convergence supplies hosted VoIP software that enables service providers to sell dramatically improved services to the huge yet untapped small business market. Its silhouette application replaces traditional key systems, combining familiar functionality with powerful cost and performance advantages. Its go-to-market channel strategy is optimized to the buying habits of small businesses - from value-added resellers, through service providers and original equipment manufacturers. Natural Convergence is headquartered in Ottawa, Canada. For more details, visit naturalconvergence.com or call +1 613 280 2000.

  PRESENTERS:

Andrew Skafel
Director of Channel Marketing for Natural Convergence

Deb Mielke
Founder of Treillage Network Strategies and Managing Director

Erik Linask
Associate Editor, Technology Marketing Corporation

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