Sweet Leads are Made of This: Integrating Social Media with Marketing Automation


Wednesday June 26, 2013
1:00 PM ET/ 10:00 AM PT



For many of us it’s time to move past social media 101 and on to the next level. When we talk about integrating social with Marketing Automation, we’re not just talking about developing and launching social campaigns — we’re talking about how to make all your campaigns social. By integrating social media with marketing automation you can deploy a variety of social applications to all the places where you're already touching prospects — from your website and landing pages to your Facebook pages and emails. Integrating social applications into marketing automation also allows tracking, giving you the ability to build a powerful Social CRM database that includes social profiles of individuals, their sharing behavior, and the impact to your bottom line. You can use these insights to strengthen all your lead scoring and nurturing activities.


What Attendees will learn:

  • Develop relationships with very early-stage prospects before they even enter your database
  • Build and maintain relationships with known prospects as they educate themselves
  • Support the sales cycle once the buyer engages in a formal buying process with a sales rep
  • Deepen and expand relationships with existing customers and nurturing prospective leads
  • Integrating social applications into your marketing automation strategy
Who should attend:
  • Marketing VP’s, Directors, Managers
  • Social Media Directors, Managers

Register Today



Sponsors:




 

Presenters:

Jason Miller,
Social Media Manager
Marketo

Jason Miller is the social media manager at Marketo. He leads Marketo’s social media strategy focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.



Moderator:

Peter Bernstein,
Senior Editor TMCnet

Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.

Bernstein has authored or co-authored market research studies, CEO speeches, white papers, articles, and other content for major companies in the technology markets. His experience includes work with Alcatel-Lucent, Avaya, Equant, France Telecom, HP, Siemens, Verizon, Nortel, Wave Systems, and many more. He held the position of director of global marketing and communications at Telcordia.



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