Engage U.S. Hispanic Consumers for Market Domination

Tuesday April 30, 2013 2:00pm ET/ 11:00am PT

One in two Hispanics feel like most ads don’t target them. Translating existing content to connect with U.S. Hispanics is missing nearly 50% of the mark! Reassess your target demographic to include the whole Hispanic market and reach them using effective communication tactics via efficient channels. Understanding cultural nuances will require new strategies and tools to position products, increase transactions and ensure a positive ROI. As this market acculturates to technological advancements and inspires cultural shifts, so should the marketer. Be on top of your game with an understanding of how to gain the trust of the Hispanic Consumer and dominate your industry. By paying attention to the dynamic needs of the growing Hispanic consumer base, you can be the brand that encompasses cultural preferences.

What attendees will learn:

  • Best practices to grow a multicultural consumer base
  • Determine how to engage a burgeoning multicultural market
  • Avoid critical mistakes made by big brand marketers
Who should attend:
  • Chief Marketing Officers
  • Marketers
  • Business Owners



Tony Ricciardi
Co-Founder & President, Listen Up Español

Tony is an entrepreneur and visionary who embraces the challenges of multi-cultural marketing in North America. Following an impressive career in corporate sales and management with MCI Telecommunications, he instituted a sales psychology for Direct Response (DR) and online ventures. Most recently he engineered the expansion and acculturation of Listen Up Espanol, a leading Spanish-language call center serving the US Hispanic market. Out of the office you can find him participating in extreme activities on the planet. His two favorite company core values are “growing brain cells” and “going beyond ourselves”.


Rich Steeves
Web Editor TMC

Rich Steeves is a TMCnet Web editor. He taught writing for nine years. He has also worked as an editorial assistant at Penny Publications. He has written short stories, newspaper columns, blogs and recently published his first novel. He attended The George Washington University where he received his bachelor's degree in English and a master's degree in education.