All-in-one IP-PBX network appliance initiates the “M” in IMS

As we await for IMS and smart networks to evolve and penetrate the Small Medium Enterprise (SME) and the Small Medium Businesses(SMB), there are key initiatives these businesses can take to prepare for their future communications needs. Among the most important of these initiatives is to invest in an all-in-one IP-PBX network appliance.

Before we delve into how these enterprises will prepare for the communication wave of the future let’s first define the SMB and SME markets are and their technology requirements. Forrester™ research defines SMB’s as the emerging sub 1000 employee class of businesses and the SME as the 1000 and above, the sub 1000 having the largest growth. These newly formed businesses will be smarter, IP savvy and will require more features out of their IT applications and telephony infrastructures. For these businesses Total Cost of Ownership (TCO) is a considerable factor when the decision to migrate existing TDM phones to SIP trunking, investment in a new IP-PBX or move to a total VoIP hosted service approach.

Traditional PBX’s, relied upon copper to deliver the killer app “Voice” to the premises. Now with the advent of over-the-air Long Term Evolution (LTE), WiMax, Rev A. and Fiber to the home, a new breed of network element will arrive on the market. An all-in-one network appliance that will sit behind these newly formed networks and access nodes. The all-in-one appliance will incorporated an SBC, VoIP Survival Failover, flexible dial plan, time based call routing, classic IP network routing, IP-Voice/Video, Auto Attendant, Call Center features, IP-Fax, Unified Messaging, Video Messaging, and Video Surveillance features all in a single low cost appliance.

Multimedia starts and ends at the IP end-points. Therefore these newly adopted IP appliances should have the capacity to auto provision and monitor feature rich multimedia end-points. The total solution must be affordable and easy-to-use to match the needs of the SMB’s.

In general, cost savings can be achieved through network and device consolidation and by creating an opportunity for SMB’s to route calls through preferred networks when available. Productivity is enhanced with improved accessibility by extending PBX features to the mobile phone. Grandstream Networks all-in-one solution breaks existing paradigms by bridging advanced features and ease-of-use with disruptive pricing to the SMB’s.

Be sure to bring your questions! After the presentation, the webcast will be open for a live Q&A.

Presenters:

W. Khris Kendrick

Senior Director Business Development Manager
Grandstream Networks Inc.

Khris brings more than 19 years experience to his role as Senior Director of Business Development at Grandstream Networks. In this key role Mr. Kendrick sets the vision for CPE business strategy and partner relationships. Prior to Grandstream Networks, he worked for Motorola as the Senior Business Development Manager for Motorola’s Core Networks Division, and was responsible for setting business strategies for IMS, Fixed Mobile Convergence (FMC) and manage the third party IMS ecosystem relationships. In addition to managing third-party relationships, he was a key team member in the deployment of the first and largest IMS WiMax network.

Prior to joining Motorola he worked as an independent Sales Consultant serving NexGen VoIP telephony companies. Earlier in his career, he was Senior Product Manager with Spectel, Iperia Inc, Lernout & Hauspie and Senior Marketing Manager at Polaroid Corporation, where he formulated marketing and OEM strategies for electronic imaging equipment and systems.

Erik Linask

Associate Editor
Technology Marketing Corporation

In addition to his work with TMC’s IP Communications publications, Erik is a contributor to TMCnet. Prior to joining the TMC team, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.

W. Khris Kendrick

Senior Director Business Development Manager
Grandstream Networks Inc.

Erik Linask

Associate Editor
Technology Marketing Corporation