Finding Profit in Mobile Video Services
Wednesday
September 29 2010
11:00am EDT / 8:00am PDT / 4:00pm London
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Video services on mobile networks can represent both a dream and a nightmare for network builders. The proliferation of video-enabled devices and bandwidth growth is creating high demand for mobile video services, but mobile video has been slowed by a number of factors including poor user experience (typically caused by poor network design or device capability), the perceived high costs of subscription services and a lack of truly compelling use cases and applications for real-time mobile video communications.
Another notable hurdle to the widespread adoption of mobile video is the business case for operator investment. A new approach to evaluating the return on investment for mobile video services is needed -- one that views mobile video infrastructure as an enabling layer for value-added services, and video enablement of the value-added services portfolio that are already generating revenue streams for communication service providers today. Mobile video value-added services such as person-to-person video calling, interactive voice and video response, video blogging, video-enabled social networking, and video conferencing have the potential to provide the next wave of profitable operator services when combined with a strong network design and value-added service strategy - and the tools are available today to make it happen.
Can operators make the most of their networks while whetting the appetites of their subscribers for more mobile video experiences? In this webinar, Yankee Group Vice President Brian Partridge and Dialogic Product Marketing Director Ken Osowski will provide market context around mobile video service segmentation and perspective on solving the technical challenges of delivering video services across different networks and devices, as well as explore the “video enablement layer” and its key components, and present Yankee Group’s latest research on the topic as detailed in the upcoming “Yankee Group’s Mobile Video Services Market Assessment” whitepaper. Webinar participants will also receive a complimentary copy of the new white paper upon completion of the webinar presentation.
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| Who should attend: |
- Mobile Network Operators
- Video Solution Developers
- System Integrators
- Telephony Equipment Manufacturers (TEMs)
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Speakers:
Brian Partridge
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| Vice President
Yankee Group
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 Brian Partridge is vice president of Yankee Group's Anywhere Network research group with expertise in carrier network infrastructure and service delivery solutions. Partridge focuses on the challenges that network operators face as multimedia services migrate to packet-based networks. Specifically, he examines market drivers, vendor/operator strategies and new business models driving investment in next-generation service delivery architectures, including NGN, IMS and SDP.
Prior to joining Yankee Group, Partridge served as senior director of marketing and business development at ReefEdge Networks, a leading vendor of wireless security and management systems. Before ReefEdge, Partridge was the worldwide director of industry analyst relations at 3Com Corp. Before 3Com, Partridge held a number of sales support and product marketing roles at Enterasys Networks, a Tier 1 enterprise networking vendor.
Partridge holds a B.S. degree in business administration from the University of New Hampshire and an M.B.A. degree from Plymouth State University.
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Ken Osowski
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| Director of Product Marketing
Service Provider Market Group
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 Ken is currently Director of Product Marketing for the Service Provider Market Group at Dialogic. He has spent 17 years in the telecommunications industry in senior marketing and product management positions at several companies in the Boston area supplying products and services to Service Providers including Boston Technology and IPeria. Most recently he was at Pactolus where he initially helped to secure venture capital funding and took the company to market. A frequent VoIP industry spokesperson and editorial board advisor and writer, Ken has teamed with executives across the industry to educate the market on SIP-based service delivery software components and applications. He holds a B.S. degree in Physics from Franklin & Marshall College and an M.S. degree in Computer Science from Columbia University.
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Erik K Linask
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| Group Editorial Director
TMCnet
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 Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.
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| Register Now! |
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