Incentive Auctions:
What Broadcasters Need to Know

Wednesday December 19, 2012
TIME: 8:45 AM ET / until 12:00 PM ET

Leading experts in the legal, financial and policy fields discuss the implications of the FCC’s upcoming television broadcast incentive auction on the television broadcasting industry. The discussion will focus on challenges facing the television broadcasters as they decide whether to participate in the auction and how to calibrate their bids for optimal results. Participants will discuss the requirements in the Spectrum Act, the FCC’s recent Notice of Rulemaking Proposal (NPRM) as well as unresolved legal issues. Other panels will include a discussions of valuation and policy issues facing broadcasters.

What Attendees will learn:

  • An overview of the incentive auction process
  • Implications of key elements
  • Valuations considerations when bid planning
  • Policy implications of the auction process
Who should attend:
  • Television Broadcasting industry executives
  • Investors in television broadcasters
  • Attorney’s, bankers and other advisors to the television broadcast industry
  • Equipment manufacturers and other suppliers to the television broadcasting industry.

8:45 AM - 9:00 AM
Introduction – Open Remarks
Harold Furchtgott-Roth Former FCC Commissioner

9:00 AM – 10:00 AM
Legal Perspective: TV Incentive Auction Reverse Auction Process
  • Comparing the reverse auction to prior auctions
  • Legal appeals issues for the reverse auctions
  • Pitfalls for auction participants
    • Rebecca Hanson, FCC
    • John Hane, Pillsbury Law
    • Brian Madden, Lerman Senter
    • Marty Stern, Moderator, K&L Gates Moderator
10:00 AM -11:00 AM
Valuation: Valuing The Reverse Auction Assets
  • TV Finance Focus
  • Spectrum Valuation
    • Coleman Bazelon, Brattle Group
    • Mark Fratrik, BIA / Kelsey
    • Armand Musey, Summit Ridge Group, LLC Moderator
11:00 AM – 12:00 PM
Policy Perspective:
  • The FCC's Goals vs. The TV Industry Goals
    • Preston Marshall, George Mason
    • Fred Campbell, CLIP
    • Dan Kirkpatrick Fletcher, Heald & Hildreth
    • Trey Hanbury, Hogan Lovells
    • Barlow Keener, Keener Law Group Moderator
The Cost: $150 (CLE Credit Available)

Coleman Bazelon
Fred Campbell
John Hane
Rebecca Hanson
Barlow Keener
Preston Marshall
J. Armand Musey
Marty Stern
Harold Furchtgott-Roth
Dan Kirkpatrick
Trey Hanbury
Brian M. Madden
Mark Fratrik

Register Today



Coleman D. Bazelon
Principal, The Brattle Group

Fred Campbell
Director, Communications Liberty and Innovation Project

John Hane
Counsel, Pillsbury Winthrop

Rebecca Hanson
Senior Advisor, Broadcast Spectrum; Federal Communications Commission

Barlow Keener
Principal, Keener Law Group

Preston Marshall
Research Professor, University of Southern California

J. Armand Musey
Founder, Summit Ridge Group, LLC

Marty Stern
Partner, K&L Gates

Harold Furchtgott-Roth
Former FCC Commissioner

Dan Kirkpatrick
Heald & Hildreth

Mark Fratrik
Vice President and Chief Economist, DIA Kelsey

Trey Hanbury
Trey Hanbury, Partner, Hogan Lovells

Brian M. Madden
Member, Lerman Senter

For Complete Bios Click Here!