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Quad play is a term that has come to be used in the telecommunications industry to describe a blend of voice, video, and data together with mobile services. It offers a range of services in a seamless environment which encourages subscribers to stay with a single service provider, thereby reducing churn and opening up new revenue-generation potential.
Quad play is quickly becoming established in the US and in Europe with initial packages that are offering cut-price deals to encourage customer uptake. The much bigger (and more interesting) challenge is to generate value from synergy between services and offer personalized service bundles that match different consumer lifestyles.
This Webinar will describe how quad play services can be implemented and provide service examples.
Topics that will be covered include:
- How are service providers going to create new value?
- Combining communication, entertainment and information services
- Lifestyle service segmentation for the consumer market
- Service convergence and evolution toward Quad Play
- Revenue generation and long term profitability
- Key success factors for Quad Play
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Erik Larsson
Vice President, Marketing,
Netcentrex Converged IP Communications, Comverse
Erik Larsson is responsible for driving the overall marketing activities for converged IP communications within the Comverse group. Before the acquisition by Comverse, he played a significant role in reinforcing Netcentrex’ image and position in the marketplace and developed the company’s reputation as a leader in VoIP applications using his extensive knowledge and experience of the telecoms environment.
Prior to Netcentrex, Erik held senior marketing positions at Nortel and Genuity / Level 3, and has a track record of managing successful marketing initiatives both for early-stage and established high-tech companies. He has published a number of articles in specialized media and is a frequent speaker at industry events.
Erik Larsson has a MS in Engineering Physics from KTH (Sweden) and an MBA from the Kelley School of business (USA).
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Erik Linask
Associate Editor, Technology Marketing Corporation
In addition to his work with TMC’s IP Communications publications, Erik is a contributor to TMCnet. Prior to joining the TMC team, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.
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