Once the dominion of business users, consumers are adopting smartphones in large numbers. Apple’s iPhone is largely credited for spurring consumer interest in smartphones, which are being used more like mini-computers than cell phones.

Hear the results of CFI Group’s 2009 Smartphone Satisfaction Study as our presenters examine the growth and expansion of the smartphone, business users vs. consumers and their effect on network providers.

The Smartphone study uses the methodology of the American Customer Satisfaction Index (ACSI). The ACSI is the only nationally-recognized measure of satisfaction proven to predict financial performance.

What attendees will learn:

Who wins the smart phone battle and why
Who wins the provider battle and why
How new users differ from longtime users and what’s driving new users to smartphones

Who should attend:

Smartphone network providers
Smartphone manufacturers
Smartphone software application developers
Anyone in the telecom industry that cares about smartphone customer satisfaction

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After the presentation, the Webinar will be open for a live Q&A. Be sure to have your questions ready!

PRESENTERS:

Doug Helmreich
Program Director, CFI Group

Doug has been with CFI Group since 1996 and in that time has worked with a wide variety of clients, both domestic and international. As a program director, Doug manages CFI Group’s accounts in the telecommunications and internet sectors. His work involves the application of customer research (including customer satisfaction) to help clients solve business problems. These business problems include both the strategic orientation of the company as well as the tactical steps to improve the customer experience.

Doug completed his BA with Honors in political science from the University of Rochester in 1991, where he graduated summa cum laude. Doug went on to earn his MA and doctoral candidacy in political science at the University of Michigan, specializing in political behavior and statistics. With this background in research design and statistics, Doug has extensive experience applying the appropriate analytic tool to a specific client problem.

Philip Doriot
Partner, Vice President, CFI Group

Joining CFI Group in 1996 as a senior consultant, Philip Doriot now manages CFI Group’s Private Sector Consulting Practices. For a variety of clients across major industry sectors, he and CFI Group’s consultants are responsible for the development and use of strategic measurement systems to suggest strategic options and tactical actions for clients.

In addition to overseeing CFI Group’s Private Sector consulting, Philip is also responsible for CFI Group’s Research and Development (R&D) function. In this role he directs senior quantitative specialists engaged in the development of new quantitative methods and applications to better reflect constituent viewpoints and reflect the customer experience. Many of these efforts have resulted in patent applications, papers and presentations at industry and professional conferences.

Mr. Doriot is a regular speaker at industry and professional conferences and is often sought out for his ability to supply the voice of the customer in popular press outlets. He has advanced degrees in both Social Experimental Psychology and Organizational Psychology.

Stefania Viscusi
Editor, TMCnet

Stefania Viscusi is an established writer and avid reader. She is a 2005 graduate of Albertus Magnus College, Magna Cum Laude. She currently holds a Bachelor’s degree in English and a Bachelor’s degree in Communications. Stefania has had four of her poems published by “Breakwater” (an Albertus-run literary magazine) and completed a successful internship with the Connecticut Trust for Historic Preservation as a Public Relations Specialist.