Jon Arnold is Principal of J Arnold & Associates, an independent analyst practice providing thought leadership and go-to-market counsel, with a focus on the business-level impact of digital transformation on the future of work. Core areas of expertise include unified communications, cloud communications, collaboration, Artificial Intelligence, speech technologies, Internet of Things, contact centers and customer experience. He has been consulting in many of these areas since 2001, and his independent practice was founded in 2005. JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe.