Jeff Nicolson (Boston, MA) is the Global Head of CRM for Pegasystems, where he leads the company's CRM market vision and strategy. A recognized customer engagement thought leader, Jeff works closely with client and industry analysts and serves as a frequent presenter at CRM industry events across the globe on subjects including consumer engagement, customer journey, artificial intelligence, digital transformation, and customer data protection legislation. His viewpoints and opinions have been featured in publications and outlets including AdAge, Chief Marketer, CMO.com, CMSwire, CustomerThink, Forbes, MediaPost and The Economist.