Why Messaging is the New Customer Experience Model

More than 23 Billion text messages are sent every day globally.  It’s a trend that’s been growing for several years and, despite the multitude of other messaging channels available, remains the most consistent and broadly utilized globally due to increasingly lower costs – most North American mobile plans now include unlimited text messaging – and cross-platform and cross-network compatibility.  Above all, it’s the most user-friendly of all communications applications.  The near-ubiquitous availability and adoption of text messaging makes it the ideal medium for enhanced customer engagement opportunities and today, it should be part of every business’ customer experience strategy. 

What attendees will learn:

• How traditional customer service has evolved to become an omnichannel, bi-directional customer experience
• How messaging has become part of the customer experience equation
• Why text messaging is critical to the success of your overall engagement strategy
• What role do emerging technologies, like Artificial Intelligence, machine learning, and chatbots play
• What technologies are enabling the implementation of messaging strategies

Who should attend:

• Enterprise and Contact Center Executives and Decision Makers
• IT Managers and Leaders
• Customer Experience and Engagement Professionals and Managers