Global economic conditions are driving businesses throughout the world to consider ways to reduce costs, maintain or improve quality, and expand services. SIP trunking ï¿½ when properly offered ï¿½ can do precisely that for enterprises and value-added resellers or consultants looking to address the needs of their customers.

This session will cut through the buzzwords and hype often associated with newer technologies and clearly defines how SIP trunking can be of benefits to organizations in the United States and throughout the world. We know from perception studies that SIP trunking is not well understood. This session will clearly define what SIP trunking is and what it is not, as well as the various types of SIP trunking service providers that are available. We will cover how to effectively implement a SIP trunking solution, and how to bring immediate benefits directly to the enterprise and VARs that work with enterprises.

The speakers in this session are well-known for their ability to speak in plain and easily understood language, focusing on how to address the needs of business people rather than on extolling the virtues of technology in a vacuum.

What attendees will learn:

What SIP trunking is and why they should care!
The various types of SIP trunking service providers including their advantages and disadvantages.
How to estimate the cost impact from implementing SIP trunking.
How to use SIP trunking to increase market coverage via ï¿½virtualï¿½ local telephone numbers,
toll-free, and international toll-free telephony services.
The geographically dispersed but technologically unified VoIP enterprise.

Who should attend:

Any business executives looking to reduce their long distance telephone costs.
Any business executives looking to expand their market reach and exposure in an effective, economic fashion.
Value-added resellers or consultants looking to meet the needs of their customers or clients,
or interesting in a recurring revenue stream from services provided.

Be sure to bring your questions! After the presentation, the webcast will be open for a live Q&A.

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PRESENTERS:

Speaker Photo Joel Maloff
Senior Vice President of Sales and Marketing, Bandtel

Joel Maloff serves as Bandtel’s Senior Vice President of Sales and Marketing, and is responsible for creation of the product and services roadmap, marketing documentation, and communications with customers, prospects, and the industry at large. In addition, he leads the sales team and is responsible for successful relationships with customers and partners.

He has authored four books and numerous articles on Internet, business applications for Internet, network security, and international Internet development. He has also served as advisor to two United States senators as well as public officials from other countries on Internet-related issues.

Joel is a frequent speaker at industry conferences. He has served as Senior Vice President-Corporate Strategies for GlobalTouch Telecom, Chief Technology Officer for Fusion Telecommunications International, Chief Operating Officer of Internet Operations Center, Chief Technology Officer for VASCO Data Security, General Manager of CAI Wireless Internet, Vice President-Client Services for Advanced Network & Services, and Executive Director of CICNet (the Big Ten universities research network). One of Joel’s strengths is making complex technical topics easily understandable for business people.

Speaker Photo Erik K. Linask - Moderator
Group Managing Editor, Technology Marketing Corporation

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications.

Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.

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