Sorin is a Lead M2M Product Development Manager within AT&T’s Network and Product Planning Service Realization business unit.  Sorin manages a successful team of engineers, architects and product managers  focused on developing and launching machine-to-machine solutions that serve  U.S. and Global enterprise businesses.
Sorin brings more than 18 years of expertise leading multi-discipline high tech, wireless and telecommunications teams focused on technology definition and roadmap, product management and business development.

Dan Murphy is a pioneer and thought leader in the Internet of Things and M2M industry.  At Axeda, Dan is responsible for the global marketing organization including product marketing, marketing communications, partner marketing, and lead generation. He has over 20 years of technology marketing experience in various industries, primarily in software, security and cloud platforms with market-leading companies including Symantec, Macromedia, and PTC.

Carl Ford is Co-Founder of Crossfire Media focused on the impact of communication technology on consumers and industry. Carl has been highlighting the key initiatives around the advances of the Commercial Internet since the beginning. From developing Product and service strategies to moderating meetings at ETSI, Carl's 20+ years have always focused on the impact that service cost, regulatory and marketing issues have in rolling out new services.

As a community developer for Pulvermedia, Carl developed all of the VON Conference content. As an integral part of the IP Communications community, Carl has been instrumental in helping develop various trade organizations and has advised many companies on both strategic and technical issues to satisfy the needs of these company's customers.