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Beyond Customer Support: Using a Voice of Customer Program to Transform into a Customer-Centric Organization

Wednesday, November 10th 2pm ET/ 11am PT

Most organizations have a goal to become customer-centric, but few have the resources to support the kind of organizational change required to get there. During this webinar, MarketTools customer Barry Mainz, COO of Wind River, will outline the ways they have shifted to a customer-centric organization with significant improvement in customer satisfaction and loyalty as a result of their Voice of Customer program. You will learn:
  1. How to move beyond satisfaction to true loyalty- and why the difference matters
  2. How to get buy-in from executives to drive organizational change
  3. How to make Customer Support a competitive differentiator
  4. How to use an Enterprise Feedback Management solution to power your Voice of Customer program.
Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software.
Presenters:
Barry Mainz
COO, Wind River

As COO, Barry Mainz is responsible for Wind River’s customer support, field technical engineering, corporate sales, sales operations and information technology. Barry was named a “2010 1to1 Customer Champion” by 1to1® Media, one of only 15 executives recognized for being customer-centric leaders who understand that engaged customers make a positive impact to a company’s bottom line.

Jodi Koskella
Product Marketing, MarketTools

Jodi Koskella manages the Enterprise Product Marketing for MarketTools CustomerSat offering, she is responsible for strategy and communications around Enterprise Feedback Management. She brings to MarketTools 15 years of B2B software marketing and consulting expertise with a background in retail, web analytics and data warehousing.

Juliana Kenny
Web Editor, TMCnet

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

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