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Six Principles of
Customer Experience Design


Wednesday October 27, 2010 1:00pm ET/ 10:00am PT

Join us for this practical 60 minute webinar during which Joe Wheeler, Executive Director of The Service Profit Chain Institute will take us through 6 proven principles of customer experience design that SPCI clients have used to drive tangible changes in customer spend per visit, visit frequency, increased loyalty and positive Word-of-Mouth.

Joe will use real-life examples of how each principle has been applied and mastered across a variety of industries with example from organizations that include Southwest Airlines, Build-A-Bear Workshop, Harrah’s Entertainment and Virgin Airlines. Leave with clear ideas and strategies for improving your organizations’ own customer experience. software.
Presenters:
Joe Wheeler
Executive Director, The Service Profit Chain Institute

The Service Profit Chain Institute, a Boston-based consulting firm dedicated to helping companies achieve better performance by improving the linkage between employees, customers and profits, was founded by Joe Wheeler and Professors James Heskett and W. Earl Sasser of the Harvard Business School, to partner with companies to bring the concepts associated with The Service Profit Chain® to life in their own organizations. In 2008 Joe co-authored The Ownership Quotient, Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage (HBS Press Dec 2008) with Professors’ Heskett and Sasser. Prior to launching The Service Profit Chain Institute, Joe was the Quality and Productivity Executive for Bank of America. Prior to this, he was an Executive Vice President with The Forum Corporation where he managed the firm's Customer Experience Consulting Practice and co-authored a best-selling book on the subject, Managing the Customer Experience – Turning Customers into Advocates (FT Prentice-Hall 2002). Joe completed his MBA at the Edinburgh Business School.

Jodi Koskella
Product Marketing, MarketTools

Jodi Koskella manages the Enterprise Product Marketing for MarketTools CustomerSat offering, she is responsible for strategy and communications around Enterprise Feedback Management. She brings to MarketTools 15 years of B2B software marketing and consulting expertise with a background in retail, web analytics and data warehousing.

Juliana Kenny
Web Editor, TMCnet

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

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