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Voice of Customer Best Practices: Leveraging Customer Feedback as an Enterprise Asset

Wednesday August 25, 2010 2:00 PM EDT 11:00AM PDT


Today’s most successful Voice of Customer programs are enterprise-wide initiatives that incorporate customer feedback into strategic decision making. Using Enterprise Feedback Management (EFM), you can transform feedback into an enterprise asset that directly impacts revenue and profitability. Bruce Temkin, Customer Experience Transformist and Managing Partner for the Temkin Group, and Justin Schuster, Vice President of Enterprise Products for MarketTools, will discuss best practices for designing a Voice of the Customer program using Enterprise Feedback Management, including:
  • Best practices for collecting feedback across all customer touch points through a variety of channels including surveys and social media
  • How to share feedback across the enterprise in way that’s relevant and actionable to specific roles
  • Making an impact on loyalty and retention with closed-loop action management

In addition, we’ll provide real-world examples of how leading organizations are seeing results from their Enterprise Feedback Management initiatives and outline pitfalls to avoid when designing your own Voice of Customer program.

Presenters:
Justin Schuster
Vice President, Enterprise Products MarketTools

Justin joined MarketTools in 2009 and leads product strategy for MarketTools CustomerSat and MarketTools Market Research Suite. With more than 10 years of high tech software and services experience, Justin has held management positions at Symantec and EMC. Justin has an MBA from the UC Berkeley Haas School of Business.


Bruce Temkin
Managing Partner Temkin Group

Bruce Temkin, Customer Experience Transformist, is the managing partner of Temkin Group and is widely viewed as a leading expert in how large organizations build differentiation with customer experience. He has worked with hundreds of large organizations on the business strategies, operational processes, organization structures, leadership and culture required to create and sustain superior customer relations.

Prior to founding Temkin Group, Bruce was an executive with Forrester Research. During his 12 years at Forrester, Bruce led the company’s business-to-business, financial services, eBusiness, and customer experience practices. As a Vice President & Principal Analyst, he was the most-read analyst in the company for 13 consecutive quarters and was one of the most highly demanded consultants and speakers in the industry.

Bruce holds a master’s degree from MT Sloan School of Management, where he concentrated in business strategy and operations. He also holds an undergraduate degree in mechanical engineering from Union College.


Erik K Linask
Group Editorial Director TMCnet

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.


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