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Tuesday, December 6, 2011 2:00 PM EST/ 11:00 AM PST

Using Interactive Notifications to Improve Patient Care and Business Operations in the Healthcare Industry

Healthcare organizations across the spectrum face the challenge of adopting business solutions that increase operational efficiency, reduce spending, and create faster time-to-revenue – all while improving the quality of care for patients.

Implementing an integrated notifications system increases productivity and improves efficiency - while placing a greater emphasis on the patient experience. By utilizing multi-modal, event-triggered SMS, voice and email notifications, you can proactively communicate with your patients, partners, and other stakeholders at any time throughout the care cycle. These automated communication paths drive information distribution at the appropriate times, using the recipients’ preferred method of communication, and eliminates the cost of maintaining disparate, manual systems.

This webinar will demonstrate how EasyLink Notifications Service provides a range of medical practices (hospitals, clinical research, blood banks, pharmacies, home care, and others) with cloud-based, proactive notifications strategies. Presenters will use real use case studies that highlight how healthcare companies have improved retention, growth, and profitability by placing a greater focus on the patient experience with automated communications.

Attendees will learn:

  • About Interactive Notifications
  • How to integrate messaging into your business systems
  • Applications for:
    • Business communications
    • Clinical automation
    • Operational efficiencies
    • Evaluating, analyzing and improving customer care
    • Patient/constituent outreach
  • HIPAA compliance implications for specific applications

Who should attend:

  • Administrators
  • CIOs
  • CTOs
  • VPs and Directors, Information Technology and Services
  • VPs and Directors, Accounting and Finance
  • VPs and Directors, Donor Programs
  • VPs and Directors, Marketing and Community Relations
  • Other executives responsible for patient and stakeholder communications


Dewey Anderson
Product Manager, Notifications Service
EasyLink Services International Corporation

Dewey Anderson has over 30 years experience in the technical management field across a number of industries including banking, publishing, telephony, frequency marketing, and software development. As the Product Manager of Notifications Service at EasyLink Services, Mr. Anderson oversees the conceptualization, evaluation, and development of notifications from both a marketing and financial standpoint. In addition, Mr. Anderson oversees the implementation and ongoing operations of all notifications services. Prior to joining EasyLink Services, Mr. Anderson was CTO of NetByTel, a speech recognition technology company. Mr. Anderson developed the first commercially available voice portal as well as the RealPages.com website. In 1997, BellSouth recognized Mr. Anderson as its Innovator of the Year. Mr. Anderson has provided consulting to a number of companies within the directory publishing and speech recognition industries, and has been a speaker and subject matter expert on a number of industry panels. Mr. Anderson currently holds seven patents.

Jon Crisler
Senior Sales Director, Notifications Service
EasyLink Services International Corporation

Jon Crisler is the Senior Sales Director of Notifications Service for EasyLink Services. Mr. Crisler leads all aspects of the sales and business development efforts of the Notifications Service platform for the EasyLink sales organization. As Senior Sales Director of Notifications Service, he is responsible for acting as the subject matter expert for sales of the Notifications Service platform including both Voice and SMS. Mr. Crisler works closely with EasyLink’s sales channels to expand the adoption of EasyLink’s Notifications Service. Mr. Crisler brings over three decades of sales, sales management and business development experience with the software, telecommunications and mobility industries to his role. Prior to EasyLink, Mr. Crisler held various sales and management roles at PGi, Air2Web and Sybase365. Mr. Crisler earned his degree in Computer Science from the University of Georgia.


Erik K. Linask
Group Editorial Director TMCnet

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.

Register Now!

Using Interactive Notifications to Improve Patient Care and Business Operations in the Healthcare Industry
Date & Time
Date & Time
Tuesday, December 6, 2011
2:00 PM EST/ 11:00 AM PST
60 Minutes
Your Desktop


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