How SMBs and VARs Can Benefit from
Hosted VoIP
in 2008 and Beyond
When it comes to business telephony solutions, one size does not fit all, especially when the company is a small, growing establishment. Today’s hosted VoIP phone services deliver the same advanced functionality as high-end PBXs without the associated equipment and maintenance costs, making this an ideal choice for the small to medium sized business. Unfortunately, many VARs have not yet embraced the hosted solution and, as a result, may be doing their SMB customers a disservice by not presenting this telephony alternative.
Traditional VoIP PBX installations dominate VAR sales, but the Total Cost of Ownership (TCO) value proposition of an equipment based PBX system compared to a hosted iPBX phone service does not stack up. Why do VARs continue to push traditional phone systems? The answer is simple. They’re comfortable selling it and they’re good at it. Customers are presented with traditional phone system options because that is what VARs know.
The speaker from 8x8, Inc. will cover the various options available with VoIP for the small business and why resellers and VARs may not be presenting the features and benefits to be gained by employing a hosted VoIP solution.
This webinar will give the SMB and VAR the tools necessary to determine when a hosted VoIP service
is the right choice. Topics covered:
Value proposition
Easy-to-use services
Reduced phone bills
Value proposition
Easy-to-use services
This webinar is a MUST for VARs, SMBs, and anyone interested in gaining more knowledge about the
hosted VoIP solution.
Dave Immethun Sr. Director of Sales
8x8, Inc.
Dave Immethun is the Sr. Director of Sales for 8x8, Inc., responsible for the cultivation and management of Packet8 Internet phone service sales channels including retail, reseller/VAR, affiliate, private label and consumer direct marketing agents.
Prior to this, Mr. Immethun served as 8x8's Director of Product Marketing overseeing all aspects of new product introduction, management and marketing for the Packet8 services.
A 20+ year veteran in the business telecommunications market, Mr. Immethun brings a wealth of early adopter and mainstream VoIP experience to 8x8 including 17 years at Nortel Systems, where he was involved in the delivery of Call Pilot, the first converged voice and data voicemail application available to the public, and 4 years at AltiGen Communications, a VoIP-PBX pioneer known for delivering one of the most widely distributed SMB call center products on the market. Immethun holds a Bachelor of Science in Business Management from the University of Phoenix.
Erik Linask Associate Editor
Technology Marketing Corporation
In addition to his work with TMC’s IP Communications publications, Erik is a contributor to TMCnet. Prior to joining the TMC team, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.
