Communications and Technology Industry Research

 A recent Hitachi (News - Alert) America survey tells us that 78 percent of the Americans would like to choose an HD-capable TV as their next TV, but many are confused, and unable to decide among the various available options.

 

HDTV is on the purchase list of various seasons such as back-to-school, football and holiday shopping. According to the Hitachi survey, women are the major driving force for purchases of HDTVs.

 

The HDTV market is poised to grow rapidly with strong interest in buying HDTV spanning all household incomes, according to the survey. 85 percent households with over $35,000 annual income are interested in HDTV and nearly 70 percent making below $35,000 are interested.

 

Hitachi survey highlighted the confusion among two-thirds of consumers over choosing various options. They could not explain why they wanted to buy a DLP, LCD or plasma TV. This issue needs to be addressed through consumer education to help purchasers select the best fit according to their viewing, design and lifestyle needs.

 

The survey said that women are either equally or more responsible for researching big electronics purchases. Approximately seven of ten (73%) women said they are confused by the options, compared to only about half (51%) of men.

 

“Multiple research findings, including our survey results released today, reveal the incredible influence women have on home electronics purchases,” said Daniel Lee, vice president of marketing for the consumer electronics unit of Hitachi America. “At Hitachi, we’ve addressed this trend by putting a huge emphasis on HDTVs that meet the design and functionality needs of the entire household, while helping both men and women understand how Hitachi’s breakthrough technologies help them get more out of their HDTV experience.”

 

More American are preferring larger screens than ever before, as the survey found one-third (37 percent) of respondents saying they’d prefer a screen that is 50 inches or larger. For households with children, that number jumps to nearly half (47 percent). In addition to size, 71 percent of people either own or want to own a flat panel.

 

The survey results are in line with the Hitachi’s own intelligence based on in-depth and proprietary market research on the realities of the HDTV landscape. It used this intelligence and extensive interaction with customers and retailers to develop a leading line of large, all-1080 flat-panel HDTVs that exceed consumer demands.