Industry Research Featured Article
August 01, 2008
Forrester Research: SAS Leads in Enterprise Business Intelligence Platform
SAS (News - Alert) has been declared as a leader in the July 2008 Forrester Wave: Enterprise Business Intelligence Platforms, Q3 2008.
The report emphasizes that SAS is a one-stop BI shop which offers high-end analytics from a single vendor. The research firm further asserted that there was no reason why SAS will not be able to continue on its track record of uninterrupted 32-year growth.
The Forrester (News - Alert) report says that although there are several other vendors who realize or are beginning to realize the value of providing higher-end analytics tools like statistical analysis and predictive modeling. SAS has a fine lead in this category especially considering the embedding of analytical routines in powerful DBMS engines like Teradata (News - Alert).
Worldwide, several companies involved in different industries have successfully deployed SAS BI and predictive analytics for gaining competitive advantage over others.
David Donovan, IT manager, retail brand alliance, Brooks Brothers said, “Using SAS Enterprise BI Server, Brooks Brothers has been able to turn data into an increasingly strategic corporate asset. We are now able to focus on the performance indicators that matter most and proactively determine what actions will yield the most favorable results. We use our data to power better business decisions.”
Brooks Brothers, a retailer in the market, has 210 U.S. and 120 global partner stores and it was in need of a highly-capable BI solution. SAS was found to be an ideal solution.
The SAS BI solution allows enterprises to quickly see how actions contribute to reaching their goals. The value of the software increases with increased use of the SAS software. The software enables organizations to offer a superior combination of products, service, delivery and communications. Customers stand to benefit with the deployment of SAS as was experienced by Brooks Brothers.
SAS offers a wide range of capabilities, high commonality and ease of use across applications and avoids relying on one data structure or another application. SAS offers solutions which will suit specific industries, such as banking, insurances, life sciences, manufacturing and retail.
“Our customers such as Brooks Brothers understand that to lead in their business sectors they must take advantage of leading technology. SAS is the BI leader with over 30 years of independent BI innovation and some 44,000 customer sites using our technology to drive their businesses,” said Jim Davis, senior vice president and chief marketing officer at SAS. “Independent research firms such as Forrester continue to confirm customers’ wise choice of SAS.”
SAS offers business intelligence and analytical software and services. Customers employ SAS software for improving performance by using data, resulting in faster, more accurate business decisions more profitable relationships with customers and suppliers, compliance with governmental regulations, research breakthroughs and better products and processes. SAS provides data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.