Track 1: Broadband Stimulus Workshop
Presented by the WiNOG Grants Coalition
The WiNOG Grants Coalition is a not for profit (NFP)
business association that was established to help rural
broadband providers take advantage of Broadband Stimulus
Program Funding. The WiNOG Grants Coalition helps
service providers draft, implement, deploy and audit their
funding applications and manages project implementation
and funding administration and audit in a cost-efficient
manner.
More information can be found online at: http://www.winog.org It is being said that the Broadband Stimulus Rules will employ
a "point scoring" system very similar to the RUS Community
Connect Program of 2009. Nevertheless, the Broadband
Stimulus Workshop will discuss the latest updates in regards to
Stimulus Act Strategies, lessons learned from the round 1
application process and updates for round 2 and 3.
Presenters will include:
- Former RUS Community Connect Grant Winners
- Applicants who have submitted Stimulus Proposals
- Public Policy Analysts who are working with NTIA & RUS
Program Overview
Tuesday, September 1: 8:30 am
This session will provide an overview of the Broadband
Stimulus Program, a review and update of the Round 1 NOFA
Rules and Application Processes, upcoming changes to Round
2 NOFA Rules and a forward-looking timeline for the remainder
of the process.
Competitive Update - Broadband Strategy
Tuesday, September 1: 9:45 am
This session will discuss the competitive landscape of
current Round 1 and potential future Broadband Stimulus
applicants. In relation to the recently released FCC
Broadband Strategy Report, the strategic positioning and
the relative strengths and weaknesses from both a policy
and technological front will be discussed.
- Rural ILEC Strategies
- Rural MSO Strategies
- Independent WISP/WiMAX Strategies
- Enterprise / Critical Institution Strategies
- Opportunity Organization Strategies
- Broadband Adoption & Application Strategies
Application: Putting it Together
Tuesday, September 1: 11:00 am
This session will discuss the nuts and bolts of putting
together a Broadband Stimulus application. Applicants will
extensive RUS and Round 1 Application experience will
present their experiences and lessons learned throughout
this process.
And If I Actually Win?
Tuesday, September 1: 1:00 pm
This session will discuss the implications that come with winning a Broadband Stimulus Grant/Loan. Providers that have gone through the RUS Implementation and Audit process will share their experiences and knowledge in regards to the implementation and closing-out of such a project.
Track 2: ISP Evolution
CLEC 2.0
Wednesday, September 2: 8:30 am
Pro-RBOC legislation over the past decade has virtually
eliminated the “easy” CLEC play in regards to reciprocal
compensation or UNE-P resale. That said, rumors of the
CLEC’s demise have been exaggerated. Learn about
providers who are thriving and creating exciting new
business models based upon the world of the UNE-L,
Central Office and Remote Terminal. Topics discussed
include:
- CO Colocation
- ADSL+ Technologies
- G.SHDL for Metro E over Copper
- Bundled Voice Services
WISP 2.0
Wednesday, September 2: 9:45 am
In what was originally dubbed as “junk” bands due to the
plethora of devices occupying spectrum only because RF
energy was a byproduct of their operations, entrepreneurs
across the country have turned spectrum that was formerly
the exclusive province of microwave ovens into a viable
means of delivering last-mile connectivity. With large
regional networks spanning large geographical and
statewide areas, the license-exempt WISP has spun wheat
into gold and created an industry consisting of over 2,500
independent operators servicing over 3 million broadband
access across the United States. This session will discuss
the future evolution of the WISP.
Application Service Provider Route
Wednesday, September 2: 11:00 am
Some service providers, not wanting into the facilities
construction business, have instead opted to take a path
towards providing enhanced applications over “dumb
Internet pipes.” From VoIP to Hosted Exchange to reselling
Gmail, this session will discuss and explore the variety of
options available that will enhance the independent service
providers offering.
FTTx
Wednesday, September 2: 1:00 pm
Fiber is the end-game for the facilities based provider.
This session will discuss the underlying technologies
and strategies to be adopted by the Independent Service
Provider.
Track 3: Business
Sales & Marketing: Residential
Thursday, September 3: 8:30 am
How does one build a marketing engine that produces, month-over-month, over 1,000 new residential accounts a month? How well do billboards actually work? How does one effectively harness social-networking and word-ofmouth marketing to one's advantage? This session will discuss and explore successful residential marketing strategies.
Sales & Marketing: Business
Thursday, September 3: 9:45 am
Everyone wants to reach a $5,000 ARPU, but those customers seldom come knocking on our doors. Businessto- Business sales is a high-touch direct selling world that requires a completely different level of expertise beyond what is known by the traditional residential ISP. Do direct reps work? Does one go commission only? What about channel? This session will discuss and explore successful business direct-sales strategies.
Regulatory: FCC
Thursday, September 3: 11:00 am
How long do I have until F1 copper pair retirement? Do I need to comply with CPNI? What about FCC Form 477? This session, presented by CISPA and Legal Expert Kris Twoomey will provide the latest FCC Regulatory updates and their ramifications to your business.
Regulatory: Spectrum
Thursday, September 3: 1:00 pm
What's going with 700 MHz? How do I go about leasing EBS Spectrum? Will the upper 3650 Band ever come to fruition? This session, presented by WISPA and Legal Export Steven Coran will provide the latest FCC Spectrum Policy updates and their ramifications to your business.
Track 3: Business
Sales & Marketing: Residential
Thursday, September 3: 8:30 am
How does one build a marketing engine that produces,
month-over-month, over 1,000 new residential accounts a
month? How well do billboards actually work? How does
one effectively harness social-networking and word-ofmouth
marketing to one’s advantage? This session will
discuss and explore successful residential marketing
strategies.
Sales & Marketing: Business
Thursday, September 3: 9:45 am
Everyone wants to reach a $5,000 ARPU, but those
customers seldom come knocking on our doors. Businessto-
Business sales is a high-touch direct selling world that
requires a completely different level of expertise beyond
what is known by the traditional residential ISP. Do direct
reps work? Does one go commission only? What about
channel? This session will discuss and explore successful
business direct-sales strategies.
Regulatory: FCC
Thursday, September 3: 11:00 am
How long do I have until F1 copper pair retirement? Do I
need to comply with CPNI? What about FCC Form 477?
This session, presented by CISPA and Legal Expert Kris
Twoomey will provide the latest FCC Regulatory updates
and their ramifications to your business.
Regulatory: Spectrum
Thursday, September 3: 1:00 pm
What’s going with 700 MHz? How do I go about leasing
EBS Spectrum? Will the upper 3650 Band ever come to
fruition? This session, presented by WISPA and Legal
Export Steven Coran will provide the latest FCC Spectrum
Policy updates and their ramifications to your business.