ITEXPO
September 1-3, 2009 Los Angeles Convention Center LA, CA
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Social Applications: The Mobile Imperative
(4G1-02)

Tuesday - 09/01/09,  10:30-11:45am

Social networking applications are a huge area of interest among mobile web users. The broadband consumer’s desire for social networking is related to the features and functions available through their network operator. Network operators, in their quest to attract more subscribers, will “bundle” mobile Internet Devices with their network offerings. What new service opportunities does this provide for the carrier? Should we consider this the new world of the virtual operator?

Presented by:

Timothy Jasionowski (Moderator)
Director and Sr Technologist
Nokia
Shoshana Loeb
Executive Director and Chief Scientist
Telcordia
Troy Cross
Head of Sales
Vlingo
Tim Kay

Boopsie

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Giving Voice to 4G
(4G1-03)

Tuesday - 09/01/09,  12:45-2:00pm

Mobile operators face a double challenge: evolving their core to 4G LTE or WiMAX for blazing broadband access speeds AND transitioning the core service network to IMS for voice and interactive communication services. Defined by the 3rd Generation Partnership Program (3GPP) researchers, IMS is the next gen architecture for mobile communication services, and while it represents the interests of the operators, it is not the only option for delivering voice over 4G RANs. Greenfield operators, while starting from a clean slate, also face a myriad of architectural choices for voice services. This session will explore the following questions and issues:
• What are the architecture and infrastructure choices for incumbent and greenfield mobile operators for voice services?
• Where should service providers locate session-oriented service delivery intelligence and control—in the core or the edge? What’s right and wrong about each approach?
• What are the requirements for secure and interoperable wireless services? Does IMS deliver all that's necessary? What additional issues must be considered for FMC and blended wireless-wireline access networks?

Presented by:

Akshay Sharma
Research Director - Carrier Network Infrastructure Group
Gartner
Don Troshynski
Technical Director
Acme Packet
Mehmet Balos
CTO
Genband

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The Ecosystem of Application Developers
(4G1-04)

Tuesday - 09/01/09,  2:00-3:15pm

Who are these mysterious appliation developers? What do they need? What are their preferences amongst all the developer communities: Apple, Nokia, RIM, Android, Microsoft, AT&T, Verizon, Ericsson, Alcatel Lucent, Rogers, O2, Vodafone, Joint Innovation Labs, etc? What are their experiences in working across the many different communities? Why haven't operator development communities achived the engagement of Apple's App Store? Is service exposure relevant to developers? Can operators charge for service exposure in consumer services? What should operators do to better engage with developers?

Presented by:

Gustavo Garcia
Cloud Architect
TokBox
Chris Gonyea
Director of Client Services
Dyn
Alan Quayle
Consultant
Angela Leavitt (Moderator)
Chief Mojo-Making Officer
Mojo Marketing
TS Ramakrishnan
CTO
Bubble Motion
Andy Cooper
Head of Technical Solutions
Xconnect
Jack Rynes
COO
Jaduka

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Enabling the App Store: The Network Operators Perspective
(4G1-05)

Tuesday - 09/01/09,  3:15-4:30pm

The iPhone is a lesson in hardware and software optimization, but can the network add even greater value, what is the role of a network operator in delivering features and functions. How should these solutions be optomized. Does the network develop widgets? Are their APIs for the network that allow the carrier to differentate beyond the device/ As LTE comes to the US and the phones become available with any carrier, what can the carrier do to make their APP store solution more valuable?

Presented by:

Bill Goodman
Director - Technology
Verizon
Brenda Ann Connor

Ericsson
Liliane Ofredo-Zreik (Moderator)
CEO
The Sannine Group, LLC
Kittur Nagesh
Director, Service Provider Marketing -- Mobility
Cisco
Vince Spinelli
VP Technology Development
Starent Networks

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Peter Martin, Sr. Engineer, Network Services-IP Engineering, IPC

"In the recent IT Expo East 2009, I could feel a strong sense of community. What really impressed me was how open people were in describing their challenges. I very much appreciated all of the practical tips for improving customer service in a call center environment."
Haim Argaman, Owner and Senior Consultant, Crimsonet Technologies

"All sessions I attended at ITEXPO were well-presented, informative and very worthwhile. Presenters were well-versed and able to effectively educate the audience on highly technical subjects using understandable terms and examples."
James Brehm, Director of Business Development, Frost & Sullivan

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