ITEXPO West 2010 - Communications Conference

ITEXPO
October 4-6, 2010 Los Angeles Convention Center, CA
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SIP Trunking: Issues, Opportunities and Solutions
(B-01)

- 10/04/10,  11:00-11:45am

SIP trunking rapidly reduces costs by leveraging SIP, eliminating redundant network connections and providing PSTN termination in the local area. This session will provide an overview of the issues faced in enterprise deployments – with a focus on security – provide real-world examples of how to overcome challenges with SIP Trunking deployment, and discuss the opportunities SIP trunking offers every business.

Presented by:

Alan Percy
Senior Director of Strategic Marketing for North America
AudioCodes
Steven Johnson
President
Ingate Systems
Gary Kim (Moderator)
Analyst
IP Carrier
Mykola Konrad
GM & VP Policy Business Unit
Sonus Networks
Daniel Lonstein
COO
Airespring

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Making the Business Case for SIP Trunking in the SMB
(B-02)

- 10/04/10,  12:15-1:00pm

SIP trunking is one of the hottest topics in enterprise communications, largely because it holds great promise for cost savings and more efficient use of IP telephony infrastructure. Not only does SIP trunking have the potential to lower the telecom spend for the SMB, but it is a service that can evolve with its changing needs, particularly as they implement a Unified Communications strategy.

But, capturing these benefits will require diligent attention to the technical details of SIP trunking to build a solid business case. This session will look at the business case for SIP Trunking, including and Participants will explore deployment scenarios, the flexibility it provides and the cost-savings that can be realized through its implementation.

Presented by:

Tim Saunders
VP of Product Management
ADTRAN
Chris Hasenauer
Vice President and General Manager
Allworx
Marc Robins (Moderator)
President and Managing Director
SIP Forum
Brian Metherell
VP & General Manager Toshiba America Information Systems, Telecommunication Systems Division
Toshiba

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There's an SBC in Your Enterprise
(B-03)

- 10/04/10,  1:15-2:00pm

Session Border Controllers have long been a part of service provider networks for delivering SIP and SIP Trunking to enterprise customers. Leading experts on SIP and SIP Trunking strongly recommend that enterprises also place an SBC at their boundary to perform a number of functions including security, interoperability, QoS, encryption, support to remote workers, and more.

Attend this session to learn from many of those SIP experts as well as several SBC vendors why this is such an important idea for the successful adoption of SIP and SIP Trunking in the enterprise.

Presented by:

Bob Emmerson (Moderator)
Freelance Writer
Electric Words
Dr. Natasha Tamaskar
Vice President of Product Marketing
GENBAND
Alan Percy
Senior Director of Strategic Marketing for North America
AudioCodes
Steven Johnson
President
Ingate Systems
Mykola Konrad
GM & VP Policy Business Unit
Sonus Networks
Jim Donovan
Director, Product Management
Oracle Communications

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SIP Trunking - Getting it right 1st time
(B-04)

- 10/04/10,  2:45-3:00pm

SIP Trunking is a hot topic and as a lot of companies make moves to replace existing analog and digital lines they need to ensure that they gain all the benefits of SIP trunks and not lose existing functionality. This session called ‘SIP Trunking - Getting it right 1st time’ is designed to make companies who are looking to implement trunks think hard about what they need to do to prepare their network and what they should expect from their service providers. Attendees will be shown how to build an ITSP selection checklist to help select the right provider for them as well as gaining an understanding on how to “size” SIP trunks to ensure superior service.

Presented by:

Scott Beer
Director of Product Support, North America
Ingate Systems
Linda Franco
Co-Founder
Machina
Suzanne Condon
Director, Channel Sales
Broadvox

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Meet the HD Handset Vendors
(B-05)

- 10/05/10,  8:30-10:15am

IP-based communications solutions – yes, including UC – are here today, and every phone vendor is now supporting high definition (HD) voice at the same price as traditional VoIP phones were only a year ago. This session brings together the industry leaders in HD voice handsets in a presentation and roundtable discussion on the issues facing integrators today when they select handsets.

Whose handsets will reign supreme?

Each participating vendor will be contributing one (1) HD voice handset towards a random drawing to be held at the end of the session. Every attendee at the session will be eligible to win one (1) handset. A business card is required for entry.

Presented by:

John Drolet
Vice President of Sales, Indirect Channels and Carriers
Aastra USA
Mike Storella
COO
snom Technologies
Kim Murtagh
Director - SIP Communications
Panasonic
Alan Percy
Senior Director of Strategic Marketing for North America
AudioCodes
Doug Mohney (Moderator)
Editor-In-Chief
The HD Connect Project
Patrick Ferriter
Senior Director, Product Management, Voice Communications Solutions Group
Polycom
David Kelly
Product Manager
Cisco Systems, Inc
David Schenkel
Senior Technology Analyst
ADTRAN

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A Layer Above - Controlling Decisions in the Network
(B-06)

- 10/05/10,  10:30-11:15am

Advances in technology have drastically altered the way businesses operate. With all that is needed being a broadband Internet connection and a laptop, employees can now work from virtually anywhere, accessing information from the road as easily from the office. To remain fully productive, though, today’s workforce must maintain seamless communications with customers, partners, and colleagues, giving the same appearance on the road as they do in the office, with full and convenient access to all necessary communication applications. New network-based solutions allow companies the ability to easily implement simple, cost-effective business applications that fully support remote workers and virtual offices by exploiting the reach and economics of the Internet to extend corporate collaboration to remote users, enabling virtual workforces and telecommuting capabilities. These solutions are able to do this by injecting intelligence that makes routing decisions at the earliest possible point – the network. Once a decision is made as to where the call or collaboration opportunity should go, network-based solutions allow these requests to be received on a wide variety of devices, freeing users from the confines of premise-based solutions.

This session will discuss how business can ensure their networks are properly equipped with the intelligence to make these decisions that extend business communications far beyond the office walls – and what can happen if they aren’t.

Presented by:

Bob Emmerson (Moderator)
Freelance Writer
Electric Words
David J. Wippich
Chief Executive Officer
Ensim Corporation

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Presence and the Unified User Experience
(B-07)

- 10/05/10,  11:30-12:15pm

The cost savings and multi-device, location-agnostic access to communications services have thus far been the hallmark of VoIP and Unified Communications, allowing business users to increase productivity without a massive increase in human resources.

But, truly remarkable benefits from IP-based communications come from adding presence and a unified user experience into the business communications environment, truly allowing businesses to gain maximum value from their technology investments by enabling more precise communications and less wasted time.

However, just as with most new technologies, presence and user experience are open to interpretation, and there exist vast variations between offering from various vendors. This session will explore the foundational elements of presence, why it matters, what to look for, and importantly, how to use it effectively.

Presented by:

Kathy Heilmann
Director of Solutions Marketing for Unified Communications and Collaboration
Siemens Enterprise
David Schenkel
Senior Technology Analyst
ADTRAN

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Bringing Social Software into the Enterprise
(B-08)

- 10/05/10,  1:15-2:00pm

Social software is fast becoming a major component in enterprise collaboration. Yet, email remains the preferred method for most employees to work with colleagues, customers, and partners. In fact, a recent study suggested that more than 90 percent of employees prefer email. Why? Because they are familiar with it, and IT managers trust it because they can establish controls as to what content can or cannot be shared with parties outside the enterprise.

Still, the popularity of social media platforms is rapidly infiltrating the business environment, and more and more businesses are looking for ways to leverage that trend to their benefit. Join this session to hear just how quickly enterprise social media is growing, how you can successfully integrate it into your communications (including policies and controls you should be aware of), the differences between internal and external social media applications, and the various social media applications available today.

Presented by:

Sina Miri
SaaS Architect, Manager Product Management
Cisco
David H. Yedwab (Moderator)
Partner
Market Strategy & Analytics Partners
Nathan Rawlins
Director of Product Marketing
Jive Software
Milind Pansare
Sr. Director, Product Marketing
Saba
Ajay Kapoor
Managing Director of Strategic Communication Consulting
Avaya

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The Debate Rages: Hosted IP vs. Premises-based VoIP
(B-09)

- 10/06/10,  8:30-9:15am

It’s a question that has plagued businesses for years: Should I invest in my communications hardware and run and maintain the system myself, or outsource to a hosted provider?

The case has been made for either alternative, focusing on up-front costs, call quality, recurring fees, feature availability, scalability, integration with other systems, and more. But the ultimately, it comes down to the specific needs of each unique business. In fact, today, a third alternative also fits the bill in many situations, the hybrid solution.

This solution will consider the differences between hosted and on-premises solutions, the emergence of hybrid offerings, and what types of businesses can benefit from each, and the questions you should ask when making the decision for your company.

Presented by:

Chuck Piazza
Senior Vice President
Smoothstone IP Communications
Mark Ricca (Moderator)
Partner
IntelliCom Analytics
Pierre Kerbage
Senior Vice President - Global Sales
Zultys, Inc.
Huw Rees
Vice President Business and Channel Development
8x8, Inc.
Wendy Moore-Bayley
Solutions Marketing, UCaaS
Mitel

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The Business Case for VoIP – Going Beyond the ROI and TCO
(B-10)

- 10/06/10,  9:30-10:15am

VoIP clearly has demonstrated that it can reduce capital and operation spend. What is not so clear is its more intangible benefits, on productivity, training time, support costs and application infrastructure. This session will look at each of these components and using recent VoIP studies, provide an informative understanding of the true value proposition of VoIP so that you, too, can make the case for migrating to VoIP.

Presented by:

Matt Bramson
Chief Strategy Officer
RingByName
Steven De Korne
Vice President of Marketing
Vertical Communications
Gary Kim (Moderator)
Analyst
IP Carrier
Suzanne Condon
Director, Channel Sales
Broadvox

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The Ultimate Communications Makeove
(B-11)

- 10/06/10,  12:45-1:30pm

A growing number of SMBs are using the Internet to transform from telecommunications based on the past 100 years to rich communications designed for the next 100 years. Social media, telecommuting, and video sharing have evolved beyond popular to become the basis for how many businesses interact and collaborate—both internally and with customers and the community. This session will present a compelling story about communications transformation, including presentations from businesses across several industries who have found their way to strategies and solutions based on hosted services and SaaS, which have ultimately remade the ways businesses communicate, proving you don’t have to be an Internet company to take advantage of the Internet.

Presented by:

Praveen Kumar
Senior Advisor
BroadSoft

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Helping SMBs Achieve Maximum Global Connectivity
(B-12)

- 10/06/10,  1:45-2:30pm

Identifying the fastest, easiest and most cost-effective ways for customers to contact your business increases the likelihood that you will turn interested prospects into a valued, paying customers. Today’s communications applications allow businesses to offer their prospects and customers increased contact options, while boosting business productivity, lowering communications costs, leveraging existing technology investments and maximizing corporate stakeholder relationships.

With a growing user community of more than 500 million, Skype is revolutionizing the way individuals communicate globally with a successful approach to making video and voice communication through the Internet easy and affordable. The same transformative experience that Skype enabled for the consumers is now available for SIP-enabled businesses through Skype for SIP and Skype for Asterisk, allowing SMBs to enjoy significant cost savings by directing their outbound PBX calls to mobile phones and landlines worldwide via Skype at very competitive rates.

Join this session to learn how your business can integrate Skype into your existing communications infrastructure to not only save calling costs, but enhance your ability to communicate with your customers.

Presented by:

Steve Sokol
Marketing Director
Digium
Tom Keating (Moderator)
VP of TMC/CTO/Executive Technology Editor
TMC
Omar Onsi
Founder
Nymgo
Larry Dorie
CEO
RHUB Communications
Bill Zhang
VP of Engineering
VP of Engineering

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The IP Migration Isn’t Done Until You FoIP Yourself
(B-13)

- 10/06/10,  2:45-4:30pm

“What about our fax?” It’s a question that invariably comes up when discussing or implementing a new IP-based communication system, whether it’s an IP PBX, SIP Trunking service, Unified Messaging service, or a full-blown Unified Communications solution – or any combination of them. Too often an afterthought, fax can easily become a sticky wicket for businesses trying to embrace the IP-based future of communications. Problems need solutions, solutions generate revenue, yet, it has become all too common to forget fax when designing solutions for communications problems. This session will provide advice from some of the foremost experts on integrating fax into IP Communications solutions, so that you don’t forget to FoIP yourself as you move towards a next generation communications environment.

Presented by:

Max Schroeder
Senior Vice President
FaxCore, Inc.
Chem Cohen
Founder
FaxSIPit
Marc Robins (Moderator)
President and Managing Director
SIP Forum
Mike Oliszewski
CTO
FaxBack
Mike Coffee
CEO
Commetrex Corporation
Bob Green
Director, Business Development, Fax Technology
Audiocodes

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