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Sales & Marketing: Residential
(W3-01)

Thursday - 09/03/09,  8:30am

How does one build a marketing engine that produces, month-over-month, over 1,000 new residential accounts a month? How well do billboards actually work? How does one effectively harness social-networking and word-of-mouth marketing to one’s advantage? This session will discuss and explore successful residential marketing strategies.

Presented by:

Peter Radizeski
President
RAD-INFO, Inc.

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Sales & Marketing: Business
(W3-02)

Thursday - 09/03/09,  9:45am

Everyone wants to reach a $5,000 ARPU, but those customers seldom come knocking on our doors. Business-to-Business sales is a high-touch direct selling world that requires a completely different level of expertise beyond what is known by the traditional residential ISP. Do direct reps work? Does one go commission only? What about channel? This session will discuss and explore successful business direct-sales strategies.

Presented by:

Charles Wu

IP Pay

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Regulatory: FCC
(W3-03)

Thursday - 09/03/09,  11:00am

How long do I have until F1 copper pair retirement? Do I need to comply with CPNI? What about FCC Form 477? This session, presented by CISPA and Legal Expert Kris Twoomey will provide the latest FCC Regulatory updates and their ramifications to your business.

Presented by:

Richard Tworek (Moderator)
Principal
WebRTC Strategies

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Regulatory: Spectrum
(W3-04)

Thursday - 09/03/09,  1:00pm

What’s going with 700 MHz? How do I go about leasing EBS Spectrum? Will the upper 3650 Band ever come to fruition? This session, presented by WISPA and Legal Export Steven Coran will provide the latest FCC Spectrum Policy updates and their ramifications to your business

Presented by:

Matt Larsen
CEO
VistaBeam
Jack Unger
Committee Chair
WISPA FCC

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