Track: 4GWE -- Mobile Broadband Applications (4G1)
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Social Applications: The Mobile Imperative (4G1-02)
Tuesday - 09/01/09, 10:30-11:45am
Social networking applications are a huge area of interest among mobile web users. The broadband consumer’s desire for social networking is related to the features and functions available through their network operator. Network operators, in their quest to attract more subscribers, will “bundle” mobile Internet Devices with their network offerings. What new service opportunities does this provide for the carrier? Should we consider this the new world of the virtual operator?
Presented by:
 | Timothy Jasionowski (Moderator) Director and Sr Technologist Nokia |  | Shoshana Loeb Executive Director and Chief Scientist Telcordia |  | Troy Cross Head of Sales Vlingo |  | Tim Kay
Boopsie |
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Giving Voice to 4G (4G1-03)
Tuesday - 09/01/09, 12:45-2:00pm
Mobile operators face a double challenge: evolving their core to 4G LTE or WiMAX for blazing broadband access speeds AND transitioning the core service network to IMS for voice and interactive communication services. Defined by the 3rd Generation Partnership Program (3GPP) researchers, IMS is the next gen architecture for mobile communication services, and while it represents the interests of the operators, it is not the only option for delivering voice over 4G RANs. Greenfield operators, while starting from a clean slate, also face a myriad of architectural choices for voice services. This session will explore the following questions and issues:
• What are the architecture and infrastructure choices for incumbent and greenfield mobile operators for voice services?
• Where should service providers locate session-oriented service delivery intelligence and control—in the core or the edge? What’s right and wrong about each approach?
• What are the requirements for secure and interoperable wireless services? Does IMS deliver all that's necessary? What additional issues must be considered for FMC and blended wireless-wireline access networks?
Presented by:
 | Mehmet Balos CTO Genband |  | Don Troshynski Technical Director Acme Packet |  | Akshay Sharma Research Director - Carrier Network Infrastructure, Converged Infrastructure Gartner Dataquest |
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The Ecosystem of Application Developers (4G1-04)
Tuesday - 09/01/09, 2:00-3:15pm
Who are these mysterious appliation developers? What do they need? What are their preferences amongst all the developer communities: Apple, Nokia, RIM, Android, Microsoft, AT&T, Verizon, Ericsson, Alcatel Lucent, Rogers, O2, Vodafone, Joint Innovation Labs, etc? What are their experiences in working across the many different communities? Why haven't operator development communities achived the engagement of Apple's App Store? Is service exposure relevant to developers? Can operators charge for service exposure in consumer services? What should operators do to better engage with developers?
Presented by:
 | Gustavo Garcia Cloud Architect TokBox |  | Ben Levy CEO Apex Voice |  | TS Ramakrishnan CTO Bubble Motion |  | Andy Cooper Head of Technical Solutions Xconnect |  | Alan Quayle Consultant
|  | Jack Rynes COO Jaduka |  | Karl Good Director of Consumer Applications Truphone |
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Enabling the App Store: The Network Operators Perspective (4G1-05)
Tuesday - 09/01/09, 3:15-4:30pm
The iPhone is a lesson in hardware and software optimization, but can the network add even greater value, what is the role of a network operator in delivering features and functions. How should these solutions be optomized. Does the network develop widgets? Are their APIs for the network that allow the carrier to differentate beyond the device/ As LTE comes to the US and the phones become available with any carrier, what can the carrier do to make their APP store solution more valuable?
Presented by:
 | Brenda Ann Connor
Ericsson |  | Kittur Nagesh Director, Service Provider Marketing -- Mobility Cisco |  | Vince Spinelli VP Technology Development Starent Networks |  | Liliane Ofredo-Zreik (Moderator) CEO The Sannine Group, LLC |  | Bill Goodman Director - Technology Verizon |
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