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Conference Agenda At-a-Glance
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Reality Check: Southern California End Users Speak Out
(SMB-01)

Thursday - 09/18/08,  8:15-10:00am

Come listen to a panel of prominent southern California based enterprise end users and find out what the real customers of the telecommunications industry are using and planning now. The panel consists of people who manage the communication networks for some of the areas most prominent enterprise organizations in the region. Our panelists have corporate footprints that range from he regional to the international They reflect a mix of private and public sectors, various industries and they use various platforms. They will discuss what they are doing in their network planning, how they are achieving a balance between investing in innovations, ROI and spending controls. Please come with questions. We will be quizzing our panel about SIP, UC, mobility, security, hosted vs. self managed and much more. Here is a chance to learn about our industry’s customers, their experiences, point of view, and their needs as they express them. Here is where the theoretical encounters the real.

Presented by:

Doug Green (Moderator)
Publisher
Telecom Reseller
Barbara Pouliot
Membership Chair - Southern California Telecommunications Networking Association (SCTNA)
Telecommunications Administrator - Orange County Transportation Authority

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SMB Networking Alternatives
(SMB-02)

Thursday - 09/18/08,  10:15-11:00am

SIP trunking continues to experience rapid growth in the SMB market. Technology leaders like Microsoft and Cisco are making big investments to enter the market and move down-market respectively. Service providers are making big investments in offering alternative services too. SMBs have other options like hosted PBX and legacy interfaces, but why is it that SIP trunking is leading the way? The panel discussion will discuss the benefits of SIP trunking and the factors fueling this trend.

Presented by:

Brian Blatnik
Sr. Manager, Product Management, Hosted Collaboration Solutions
Cisco Systems, Inc.
Marc Robins
President and Managing Director
SIP Forum
Thomas Howe (Moderator)
Principal
Embrase
Greg Rothman
Director, SIPconnect Development
Cbeyond
Michael Herrmann
Director, Business Development – Marketing and Product Strategy
Cincinnati Bell Telephone

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Making the Business Case for VoIP in the SMB
(SMB-03)

Thursday - 09/18/08,  1:00-1:45pm

The focus of this presentation will be on how SMB customers looking to make the transition and ultimately switch to VoIP can partially/fully fund their investment, and prove in their VoIP business case, from savings that can be identified in their current telecom spend. Speakers will identify the benefits of performing a complete telecom billing audit and telecom asset inventory study, and link these audit activities to a VoIP Analysis and Business Case showing customers the real benefits of performing a network analysis and inventory prior to engaging in a VoIP build-out.

Presented by:

Carl Ford
Partner and Community Developer
Crossfire Media
Jeff Szczepanski
CTO
Allworx
Jay Blazensky
VP of Business Development
RingCentral
Huw Rees
VP Business Development
8x8, Inc.

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SMB VoIP Options
(SMB-04)

Thursday - 09/18/08,  2:00-2:45pm

Most small and medium-sized businesses (SMBs) have limited budgets, time, and IT and communications expertise. The smallest SMBs don’t have any IT support staff and need plug-and-play services, which allow them to concentrate on managing their businesses and serving customers, not on managing their communications infrastructure. This session covers the basics of voice and data solutions for small business, including hosted versus non-hosted voice, and how to select the right solution for your business.

Presented by:

Jon Arnold (Moderator)
Principal
J Arnold & Associates
David Byrd (Moderator)
VP Marketing & Sales
Broadvox
Sal Iuliano
Sales Engineer
TELoIP
Jeff Silbert
VP, Channel & Alliances
M5 Networks
Ari Rabban
CEO
Phone.com



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The Role of Applications
(SMB-05)

Thursday - 09/18/08,  3:00-3:45pm

It used to be that only large enterprises could afford huge call centers and integrated telephony and data solutions, but VoIP is changing all that. SMBs can now use hosted IP-PBXs to hook up employees in different virtual office locations to work together with four-digit dialing, hunt groups and the like. Web interfaces allow for easy configuration of find-me, follow-me functions, and often make moves/adds/changes a matter of a few simple keystrokes. This session will explore the critical role of applications in differentiating services from competing providers and how SMBs must consider what applications they really need to help them drive their business.

Presented by:

Peter Radizeski (Moderator)
President
RAD-INFO, Inc.


Eric Diamond
CEO
Tribeca Cloud Inc.
Justin O'Brien
Vice President of Sales and Marketing
CXM

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