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Charles E. Hoffman Charles E. Hoffman
President and CEO
Covad


Charles Hoffman brings to Covad more than 30 years of telecom and broadband experience in the wireless, cable, local and long-distance sectors. Since joining Covad in 2001, Mr. Hoffman has successfully transformed Covad a leading nationwide provider of broadband voice and data communications.

Prior to joining Covad, Mr. Hoffman was President and Chief Executive Officer of Rogers AT&T, Canada's largest, national wireless service provider. Under his leadership, the company grew from fourth to first place in a market of four national wireless providers. He also successfully negotiated the sale of one-third interest in this publicly traded company (NYSE and TSE) to a partnership of AT&T and British Telecom.

Prior to Rogers, Mr. Hoffman served as President, Northeast region, for Sprint PCS. He was responsible for operations in the largest region in the U.S. and successfully launched PCS wireless service in nine markets.

Preceding Sprint PCS, Mr. Hoffman spent 16 years at SBC Communications in various senior management positions. While President and General Manager of SBC's Cellular One operations, he turned around the second and fourth largest SBC markets, Washington/Baltimore and Boston, from underperformers to market leaders in record time. Mr. Hoffman also spent two years leading SBC's wireless operations in Mexico. In addition to running Radiomovil DIPSA, S.A. de C.V. (Telcel), the national wireless carrier, as Director General, he also served as Managing Director-Wireless for SBC International.

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