Join us September 10-12 in Los Angeles and experience our invaluable
conference sessions yourself!
Any VoIP Service Provider looking to deploy VoIP service to small and medium sized businesses (SMBs) absolutely must attend Service Provider Solutions Day. This free seminar features equipment vendors specializing in SMB customer premises equipment: the very tools you as Service Providers are looking to deploy in to your customers' place of business. Handpicked by the editors of INTERNET TELEPHONY Magazine, these companies will demonstrate their products, trying to convince you why they merit your consideration. Come and see the actual products in action, and meet the companies face to face. Service Provider Solutions Day is a great venue to see what these vendors have to offer, and a wonderful opportunity to network with the makers of the solutions you will need to attract and keep your customer base. If you are a Service Provider, this is simply a can't miss event! If you are a reseller looking to carry the most sought-after VoIP products, you must attend as well. If you are an equipment manufacturer seeking the chance to present your products and services to the assembled Service Provider audience, please contact Dave Rodriguez for details: drodriguez@tmcnet.com
Track: Service Provider Solutions (tp)
Introduction to IMS (IMS-01)
Tuesday - 09/11/07, 8:00-8:45am
It would be difficult to point to something that has generated as much hype as IMS. To uncover what is fact and what is fiction, certain questions must be raised — What is IMS really, what are the goals, what can you do with it and most importantly — where are the deployments? Changing over to IMS is not a simple task, neither when transitioning legacy networks nor when trying to transition an existing product line to function as if it has always been IMS-ready.
The reality is achieving IMS is not simply done just by adding an interface, component or anything else. IMS is also not achieved through the appearance of compliance. Rather, IMS is fundamental; the architecture must be open and distributed to begin with. Come to this session for a refresher of what IMS is, where we stand with regard to IMS and where we’re heading.
Presented by:
Ronan McLaughlin Director of IMS Portfolio Management Ericsson North America
Jay Jayasimha Chief Technical Officer Veraz Networks
Rick Hull Bell Labs Fellow and Director of Network Data and Services Research at Bell Labs Alcatel-Lucent
Michael Khalilian (Moderator) President & CEO IMS Forum
The technologists have spoken, and they have decided that now is the time to begin the migration to IMS. But what about the folks who hold the purse strings? Are they convinced? Is there a business case for IMS? Should IMS be viewed as strategic? Or tactical? Our expert speakers will be able to spell out the business case for IMS and attendees will leave this session with a better understanding of the business issues surrounding this explosive segment of communications.
Presented by:
Vijay Bhagavath Senior Strategist in the Office of the CTO Siemens Communications, Inc.
Ronald F. Gruia Principal Analyst, Emerging Telecom Frost & Sullivan
Ray Adensamer Senior Manager, Product Marketing RadiSys
IMS defines an IP–based service-centric creation and control framework that supports the rapid development of new multimedia services that are access agnostic. Web 2.0 has garnered significant interest and usage among users and developers. Leveraging some of the successful experiences of Web 2.0 can further enhance the adoption of IMS services.
This presentation will discuss how operators and developers can use Web 2.0 strategies and best practices to promote the development of rich converged IMS services that encompass messaging, media and mobility. Using examples from application domains such as unified communications, video portals and enhanced messaging, the discussion will reference IMS architectural functions such as SIP AS, SCIM, GUP Server and interfaces as well as supporting industry client frameworks.
Fixed Mobile Connectivity: Securing Today’s Wireless and Wireline Networks for a Converging World (IMS-04)
Tuesday - 09/11/07, 3:30-4:15pm
True IMS Fixed Mobile convergence (FMC) is becoming a reality, but the industry is still stretching to meet public expectations of anytime/anywhere services delivered with predictable quality of service. Supporting an exploding number of multimedia sessions, while also protecting the network core, assuring revenue, and guarding against theft of services – is the challenge operators grapple with today. Alternative access technologies are still in preliminary phases, and the obstacles are both financial and technological as companies explore methods to reduce complexity in their networks and capex/opex management. Mobile devices add new security requirements because opening the network core to an IP network exposes subscribers and mobile infrastructures to all of the standard IP world threats including viruses, DOS attacks and bandwidth hijacking.
The conflict over the most secure network setup boils down to division of labor: on one side – several devices at strategic locations within the network, and on the other side – a single, easily managed device at the network’s edge. This divide evolved into a rift between Session Border Controllers (SBCs) and Convergence Gateways, and both have advantages and disadvantages regarding scalability, security and reliability.
Is it possible to get the best of both worlds? This session will discuss the possibility of incorporating the functional elements of a security gateway, traffic shaper, session border controller, and mobile proxy server to optimize session routing, QoS, security and multimedia applications. It will discuss the best way to address the emerging challenges of Fixed Mobile connectivity that will be required as FMC applications develop along with more sophisticated and powerful handsets of the future.
Presented by:
Ian Dent Vice President of Business Development Reef Point Systems
IMS is an important emerging network architecture blueprint for service providers, but what value does IMS offer in the enterprise? What dynamics can lead an enterprise to embrace the IMS framework? This session will examine the benefits of IMS for an enterprise and explore the benefits that IMS can deliver to an enterprise, including the convergence of communications and IT business processes over a common infrastructure. It will explore how an IMS-architected platform for real-time conferencing and collaboration can dramatically simplify deployment and management, enabling customers to save IT resources and to achieve productivity and increased functionality, while also driving greater use through on-demand end-user services that easy to use. It will also cover how an IMS-architected conferencing and collaboration platform can lead to tighter integration and expanded flexibility for using these productivity-enhancing tools as part of a company’s core unified communications platform.
Presented by:
Ronald F. Gruia Principal Analyst, Emerging Telecom Frost & Sullivan
Joan Vandermate Vice President of Marketing, Network Systems Division Polycom
James Brennan Director of Product Management, Network Systems Division Polycom
The IP Multimedia Subsystem (IMS) is a next generation networking architecture for telecom operators, which includes (among other components) a media gateway, a media resource function processor (MRFP), and a session border controller (SBC). Now, instead of using three different boxes to fulfill each of these requirements, developers can use building blocks and components to handle all three functions, enabling TEMs (Telecom Equipment Manufacturers) to build a single box to fulfill all of these IMS functions. The goal here is to lower the total cost of ownership and increase operators’ and service providers’ revenue by providing more services and functions that they in turn can offer their customers. The session will focus on development strategies to optimize IMS components and address integration opportunities with emerging platforms.
Presented by:
Ilan Weizman Product Marketing Manager Surf Communication Solutions
The proliferation of voice, video, data and wireless products on the market today speaks to an equally wide range of consumer desires. What defines a “killer app” varies from individual t individual. Thus, it can be said that the entire premise of the killer app is rooted in the personal. In that case, it makes sense to accept that the term “killer app” should be used in an all-encompassing manner, describing a platform that spawns personalized, killer apps for each individual rather than single applications that may or may not enjoy wide appeal. Or does it? Is it possible that there is a killer app in IMS? Come hear what the experts have to say on this subject and decide for yourself.
Presented by:
Rick Hull Bell Labs Fellow and Director of Network Data and Services Research at Bell Labs Alcatel-Lucent
The promise of IMS is that it offers a standard platform for the delivery of multiple services, which may require separate networks for fixed, mobile and data services. Some IMS-based applications, FMC for example, appear to be sure winners, with consumers signaling that the cost savings and productivity enhancements of FMC are significant enough to generate 100 million users within five years.
This raises the question of whether providers should build out a fully compliant IMS architecture before launching any new services, or whether they should take an incremental approach by deploying FMC first, and evolving to a full IMS deployment as the market proves ready and the business case becomes more clear. So it’s the perfect chicken and egg scenario. Come to this session to learn what the fuss is all about and find out what comes first: IMS or FMC?
Presented by:
Stephen J. Susina Senior Product Manager, Core Switching Products UTStarcom
Ray Adensamer Senior Manager, Product Marketing RadiSys
Designed originally to enable the rapid development and introduction of multi-media services by mobile operators, the 3GPP IP Multimedia Subsystem (IMS) standard has sparked a large amount of operator, vendor, and media interest. Unlicensed Mobile Access (UMA) is an access-layer technology that works within the 3GPP IMS framework to enable mobile handsets to leverage alternative IP-based access networks to reach core network services. In addition to service access, UMA manages the handover of active sessions between access networks, using the same proven mobility mechanisms used to manage handovers between cell towers in the macro network. That means UMA provides access not only to emerging IMS services, but also to all existing circuit- and packet-based services, which currently comprise the vast majority of mobile operator revenues.
This session will explore how UMA complements IMS in more depth. Topics of interest include:
• How the service/control layer, access layer, and device layers of IMS interwork
• How UMA enables access to and mobility of all mobile services
• The I-WLAN standard for mobile handsets and its relationship to UMA
• The evolution of UMA in IMS frameworks
Presented by:
Steve Shaw Associate Vice president of Marketing Kineto Wireless
IMS is a promising IP based architecture for the delivery of multimedia applications and the building block for fixed/mobile convergence services. But, operators and service providers are cautiously and slowly embracing IMS, due to the number of network elements needed to adhere perfectly to the IMS model, and the associated investment in new equipment. Most carriers are looking to leverage the value of their existing equipment and minimize CAPEX and OPEX. But, what can they do today? Fortunately, IMS is also designed to overlay existing TDM networks, with enough flexibility to accommodate equipment that doesn’t perfectly match the model. Right now, service providers can implement a SIP-based, IMS-like architecture using some IMS-compliant equipment yet still offer new services at lower cost and lower risk. The key is SIP-based services.
As competition heats up, service providers need to leverage as much efficiency as possible from their existing network as they continue the migration from voice-only TDM based services to multimedia VoIP services.
Presented by:
Ken Kuenzel Founder, VP Engineering and CTO Covergence
Steve Northridge Chief Technology and Product Strategist Ulticom
Steven Cawn Voice Evangelist IBM Software Solutions
As we move to a more standardized IMS environment, it is easy to fall into the trap of thinking that standardization will decrease the requirement to test. The thinking goes that once the standard is set, one would only need to conduct product testing to see if the equipment meets the standard. However, a standardized IMS environment will actually increase the testing imperative.
An IMS network is a distributed multi-vendor environment that will be delivering a converged, media-rich service offering. The need to conduct regular and continued interoperability testing will be paramount to ensuring both the successful deployment and support of the network, as well as the quality of experience (QoE) for the end users of the services that are being delivered. Come to this session to find out more.
Presented by:
Michael Khalilian (Moderator) President & CEO IMS Forum
Pierre Lynch Director of Wireless Strategy IXIA
Keith Cobler Marketing Manager, Network Management Tektronix
Will Brouwer IP Business Development Manager Agilent
Hear first hand how the leading service provider in the IPTV space has designed its business model. Discover how it’s overcoming the technical challenges and barriers to entry into the pay TV space.
Panel Session: IPTV or online video, what’s the next generation of TV? (IPTV-03)
Monday - 09/10/07, 9:45-10:30am
As telecoms slowly roll out their television services to markets scattered throughout the U.S., online video services are effectively stealing eyeballs from the once impervious TV screen. IPTV providers need to demonstrate to consumers why they should pay for an alternative pay TV service when they can on demand the video they want online.
Presented by:
Mitchell Berman (Moderator) Industry Pioneer
Trey Gaskins COO DAVE Networks
Mark Langford VP Marketing & Business Development Technicolor Electronic Distribution Services
Scott Stelzer VP, National Accounts, Content Distribution MTV Networks
Jeff Richards VP, Digital Content Management Services VeriSign
Doug Sylvester Chief Operating Officer TVN Entertainment
Last year franchise rights were top of mind for the IPTV industry, and as legislation changes that process IPTV providers need to understand how the new process will affect their service rollout. Other legal issues like content access and acquisition need to be mastered by budding IPTV providers. What other regulatory or legal issues will the telcos face in the year ahead?
Panel Session: Monetizing applications beyond TV (IPTV-05)
Monday - 09/10/07, 11:45am-12:30pm
IPTV service providers understand that their networks provide for more interactivity between TV viewer and service provider than ever before, that’s why many are looking to offer services like gaming, embedded caller ID, interactive shopping services as well as mobile extensions to their core offerings. While it sounds like a throwback to 1999, these interactive applications could prove lucrative for the leading IPTV service providers. Discover which interactive applications will make the cut.
Presented by:
Laura Buddine CEO, Iacta LLC & Architect, Games4TV
Evan Young Director of Broadband Services TiVo Inc.
Bernardin Arnason Managing Partner & Founder Pivot Media LLC
Glitches in network rollouts and heated licensing negotiations with content providers have slowed down the growth of IPTV across the U.S. during the past year. The hot button issues of content security and network scalability will be tackled in this session. Join us for these presentations and learn best practices from security and QoS experts in the IPTV sector.
Presented by:
Deepesh Arora Director, Application Testing Ixia
Brian Caskey VP Marketing UTStarcom Inc.
Jose Alvear (Moderator) Editor/IPTV Analyst Multimedia Research Group
Deb Lenart VP & Client Industry Executive, Global Communications, Media & Entertainment Industry EDS
Andrew Sachs Director of IPTV Strategy, IPTV Service Assurance, CommTest/T&M JDSU
Panel Session: Lessons learned from Tier 2 and Tier 3 IPTV Deployments (IPTV-07)
Monday - 09/10/07, 2:15-3:00pm
Hear from tier 2 IPTV service providers who launched IPTV services early on in the game. What types of services have proven the most effective? Do they compete with cable on price or content offerings? How has bundling helped win over potential subscribers? Attend this session to tap their pioneering experience and hear the real world case studies.
Presented by:
Bill DeMuth Senior VP & CTO SureWest
Ken Pyle (Moderator) Managing Editor The Viodi View
Trevor Bonnstetter CEO West Kentucky Rural Telephone
Content Provider Roundtable: The IPTV Opportunity (IPTV-08)
Monday - 09/10/07, 3:00-3:45pm
While the driving force behind the rollout of IPTV services across the U.S. are the telcos, who are looking to stay competitive with the ever increasing services from cable companies, content providers also see IPTV as a unique opportunity for their viewers. Attend this session to understand how IPTV will change the way content is developed, delivered and viewed from a content provider’s perspective.
Presented by:
David Carnevale (Moderator) Vice President, Multimedia Content and Distribution iSuppli
Josette Bonte Vice President Digital Media Cookie Jar Entertainment
Mariana Danilovic Vice President of Business Development MediaZone
Kevin McFeeley VP of Affiliate Sales & New Media Anime Network
Steven Goore Vice President, Western Region Affiliate Sales & Marketing A&E Television Networks
Panel Session: ISO the perfect Electronic Programming Guide (IPTV-09)
Monday - 09/10/07, 3:45-4:30pm
Users are increasingly willing to pay a premium for a better user experience, which makes the electronic programming guide (EPG) all the more essential to a successful IPTV rollout. Join this panel to drill down into the subject of the EPG, including best practices for its design, functionality as well as the research that supports its all-importance. In age of “long tail” content aggregation, users need a way to easily navigate through the sea of video now available to them. Learn how to enable your subscribers to do just that.
