Internet Telephony VoIP Conference & Expo
Technology Marketing Corporation Internet Telephony VoIP Conference & Expo
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Internet Telephony Conference & Expo
Cathy Martine

Cathy Martine Cathy Martine
Senior Vice President
AT&T Internet Telephony

Cathy Martine is currently Senior Vice President, AT&T Internet Telephony. Recently, she was chosen to head all Voice over Internet Protocol (VoIP) initiatives across AT&T. In this role, she champions AT&T’s strategic objective to lead the industry in providing VoIP services. This includes AT&T CallVantage sm Service, launched in March, 2004 and currently available in 170 major markets in the U.S. The service is also in trial in Hong Kong, Singapore, Australia and the U.K. AT&T CallVantage has received a great reception from the press, analysts and customers and was recently featured in AT&T’s Olympics advertising. Additionally, Ms. Martine leads all of AT&T’s Prepaid Card efforts.

Prior to her current assignment, Ms. Martine held key roles running AT&T’s Consumer Sales and Marketing as well as Consumer Product Management. In these assignments, she was responsible for AT&T’s rapid acceleration into 46 local and 26 DSL markets, developing alternative access strategies and strategically managing unit costs to enable investment in new products. Previously, as the leader of AT&T Consumer Long Distance Services, she was responsible for marketing, strategic pricing, product management, as well as profit-and-loss accountability for services representing $10 billion in revenue and $3 billion in profits.

Before her recent assignments at AT&T Consumer, Ms. Martine was president of a worldwide team at Concert responsible for sales, marketing and customer service to multinational accounts in the financial services, information technology, and petroleum industries, contributing revenue of $3 billion. In another Concert assignment, Ms. Martine was president of International Carrier Services. In this capacity she interfaced with every major phone company worldwide and reduced international access fees by several billion dollars while growing international wholesale revenues into more than a billion dollar business. Ms. Martine has extensive experience in AT&T's core operations in both the business and consumer markets. As marketing vice president in AT&T Consumer Services in 1997, she initiated the strategic shift from products to segments by establishing the Growth Marketing organization, responsible at the time for more than 11 million customers. Ms. Martine also served as general manager of AT&T's $4 billion international consumer long distance business.

Ms. Martine also served as a branch manager in New York City for AT&T Business Services. She was hired into AT&T’s Management Training program and had assignments in Network Operations, Finance and Marketing.

Ms. Martine is a member of the Board of Directors of the Brooklyn Academy of Music in New York City and a member of its Finance Committee. Additionally, she is a member of the Rutgers School of Business Board of Advisors; a board member of JBWS (Jersey Battered Women’s Shelter) and is a co-lead for the Women of AT&T (WATT) organization. Ms. Martine was a member of the Board of Directors of the M.I.T. Sloan School Board of Governors from 1998-2001 and the U.S. Telecommunications Training Institute in Washington, D.C. from 1998 through 2001. A 1993 Sloan Fellow (where she was awarded an M.S.) from the Massachusetts Institute of Technology, she also earned an MBA from New York University's Stern School, and a BA in economics from the College of Mount Saint Vincent.

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