ITEXPO East 2010 - Communications Conference

January 20-22, 2010 Miami Beach Convention Center, Miami, FL
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Reseller Solutions Day

Wednesday, January 20, 2010

FREE Workshop for Resellers and Agents

Making Money in IP Communications

10:00 - 10:45 am

Presented by:
Peter Radizeski (Moderator), Telecom Specialist, RAD-INFO, Inc.
Robert Messer, President & CEO, ABP Technology, Inc.
David Byrd, VP Marketing & Sales, Broadvox
John McDonald, VP of Sales & Marketing, Vocal IP Networx

The communications market is filled with opportunity and pitfalls and navigating the field is something which requires experience and collaboration with your peers. In this session, expect an in-depth discussion of everything you need to become successful when selling communications products and services. We will explore unified communications, open source, FMC, WiFi telephony, mashups, cloud and virtualization, and CEBP. If you are unfamiliar with any of these acronyms (even if you are) you need to be at this free conference so you can learn what is happening, what is coming and how to benefit from it all.

This session is a must-attend for anyone and everyone involved in any way with communications sales to SMB or enterprise customers. This includes classic interconnects, data VARs, VADs, security resellers, etc.

Resellers, Service Providers and Businesses

Is Your Web site Generating Revenue for Your Local or Regional Business?

11:00 - 11:45 am

Presented by:
Clint Sanderson, President , Crexendo Business Solutions

This session is for resellers, service providers and businesses seeking an opportunity to learn proven Web marketing strategies to grow your local business. Prospective clients are now turning to the internet to find the products and services they need. Your fiercest competitors are already using the Web to grab your customers. Not only do you need to discover how to offset this effort, but to focus your website to attract and drive lead traffic with lower costs per lead, to expand your market reach to qualified audiences, and bring revenue opportunities to your sales pipeline.

This 50 minute presentation will reveal powerful localized online marketing techniques like localized SEO, localized link building, Google, Yahoo & Bing Local, permission marketing, regional portals & much more. An absolute must for any business that serves a local or regional market.

Is Your Business Looking for Residual Revenue Streams?

Learn More About SEO, eCommerce and Web Marketing

12:00 - 12:45 pm

Presented by:
Doug Gaylor, Vice President End User Sales, Crexendo Business Solutions

Want to add residual revenue to your business opportunity, but need to understand how your options when selecting a partner program in the area of ecommerce, SEO and Web marketing? This educational session will provide a look at broader the programs options available to resellers and services providers. Come learn about 1) Revenue Opportunities; 2) Required Resources/Commitment; 3) Program Levels; 4) Benefits to Reseller/Service Provider; 5) Protecting Your Investment; and 6) Contract Awareness.


12:45 pm

Reseller Live: Focus on Process

1:45 - 3:30 pm

Presented by:
Max Schroeder (Moderator), Senior VP, FaxCore, Inc.
Jeanne Leckie, (Speaker), The Leckie Group

Resellers will focus sales skills and best business practices in a complex market. The session will be divided into two segments. Segment One will focus on reseller sales skills including outlines to facilitate attendee participation. The past year has definitely been challenging and the discussion will focus on successful selling process adjustments. Segment Two will focus on best business practices.

A key to the success of past Reseller Day sessions has been the ability of presenters to adjust each session to speak to the changing market. Although the focus has always been on reseller sales skills and best business practices, the actual content has evolved as economic conditions have placed additional burdens on resellers and distributors. This session will be no exception. However, as all of our sessions have stressed, businesses must implement procedures that constitutes a defined process that can adjust to all market conditions. This is a MUST-ATTEND session.

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