Track: IP Communications Trends (IP)
The Evolving IP Communications Landscape: How UC and Collaboration are Changing How Customers Make Purchase Decisions and Who They Purchase From
|Wednesday - 02/04/09, 8:30-9:15am|
The IP Communications marketplace has entered a period of profound change. Unified Communications and Collaboration tools represent new capabilities that not only improve the productivity of individual employees and the efficiencies of existing business processes, but ultimately have the potential to transform the way organizations deploying them conduct business. At the same time, the competitive landscape is being reordered based on emerging software-centric architectures forming the foundation for Collaboration, and new go-to-market approaches providing vendors with greater inroads to business users. This session will focus on when, where, and how customers plan to deploy these emerging capabilities, and which vendors are best positioned to meet their evolving needs.
VoIP on the iPhone: Imagine the Possibilities
|Wednesday - 02/04/09, 9:30-10:15am|
Since Apple opened its APIs, the number of application developers who want to take advantage of the iPhone 3G phenomena has been enormous. The popularity of the iPhone, along with the emergence of applications and faster connectivity, makes it an ideal platform for developing applications that incorporate real-time VoIP. However, application developers are not audio processing experts, nor do they care to be. This session addresses how iPhone applications can be developed that turn voice into IP packets for transmission via WiFi, making it easier for developers to come to market quickly with integrated voice applications, and giving iPhone users a high quality VoIP experience over WiFi, even under adverse network conditions.
Erik Linask (Host)
Group Editorial Director
New Administration, New Polices: What to Expect?
|Wednesday - 02/04/09, 12:30-1:15pm|
This session will serve as an update on relevant regulatory and compliance issues. Attendees can get up to speed on the latest situation regarding the ongoing debate between wireless network owners and third parties over whether wireless network operators should be required to allow third parties access to their networks. The speakers will also address the FCC's finding that Comcast violated its network neutrality principles. For an update on the regulatory scene, this session is a must attend.
Global Product Manager - IBM Master Inventor
IBM Mobile Security Solutions
Contact Centers in a Web 2.0 World
|Wednesday - 02/04/09, 1:30-2:15pm|
A radical shift is occurring in the way customers interact with the marketplace. The traditional mode of defined channels of communication has given way to a broad array of connection points. As traditional channels erode, and a broader community ecosystem emerges, companies must rethink their loyalty equation by understanding how to engage in the new environment.
Also as we enter a Web 2.0 world, organizations need to learn how to drive loyalty through enhanced customer involvement in many crucial aspects of an organization, including customer support, product management and engineering and marketing. Likewise they need to be cognizant of the fact that consumers tend to access services in novel ways, including via mobile devices. To fully leverage the potential of Web 2.0 on mobile devices, it will be necessary to transform the service model and user experience of the PC and adapt it for the mobile market while also overcoming the memory restrictions inherent in mobile devices and limited key input. Come to this session to learn more about serving customers in a Web 2.0 world.
Senior Vice President of Marketing
ACCESS Systems America
The Ten Golden Rules of Online Marketing Workbook