Track: IPTV (IPTV)
IPTV Best Practices
|Friday - 01/25/08, 9:00-9:45am|
Among large carriers, IPTV is a great idea for the future. But among the 1,200 small- to medium-sized carriers around the U.S., located mostly in rural and suburban areas, IPTV is here and now. Approximately 1,200 telcos located around the country provide rural and smaller communities advanced video services Manhattanites and Angelenos can only dream about.
This session will address what larger telcos and other service providers nationwide can learn from the innovations taking place at the rural and smaller community level as well as what they can do to ease their fears.
Among the topics attendees can expect to hear:
· Best practices for implementing IPTV
· “Five questions to ask” when selecting an equipment provider
· Multiple approaches over copper, fiber and mixed networks to bring IPTV to subscribers
· Practical “lessons learned” from working with telcos to deploy IPTV with more than 25 telcos
· Approaches for evaluating the “total time to revenue” and other metrics for evaluating telco equipment.
Richard Grigonis (Moderator)
Director of Product and Strategic Markets
IPTV Profitability With Targeted Advertising
|Friday - 01/25/08, 10:00-10:45am|
Driven by competitive pressure and the promise of added average revenue per user, telcos are rolling out new IPTV services as quickly as possible. However, additional user revenue is only a piece of the overall picture of potential revenue from IPTV. The unique two-way nature of IP technology opens up a degree of personalization not seen in cable or satellite, and this means opportunity for targeted, relevant, and actionable advertising.
Some topics of discussion will include:
the IPTV advertising ecosystem and how telcos can take advantage of IP to drive significant new revenue;
impacts to the various stakeholder groups, and the changes likely to come for how they do business, manage technology, and consume services; and
the various technological requirements and options for advertising.
Director of Service Provider Marketing, Wireline Segment
Paul Barbagallo (Moderator)
The State of IPTV
|Friday - 01/25/08, 12:30-2:15pm|
By all accounts, IPTV subscriber growth is booming. A recent report from analyst Point Topics shows that IPTV users increased by 179 per cent in the 12 months to 30 June 2007, and that there are over eight million people connected to IPTV services worldwide. But the road to respectability has been a rocky one for some vendors as trials and planned deployments have not come to fruition. Come to this session and hear from our assembled panel of industry luminaries what the true state of the IPTV market is. And don’t forget to bring your questions, as we will set aside some time for conference-goers to ask the experts.
IXIA Video and Triple Play Product Line Manager
Operations and Sales
Jon Arnold (Moderator)
J Arnold & Associates
Director of Marketing & Strategic Business Development
Amino Communications Ltd
Principal Software Engineer
VP, Product Management, & CTO