The IP industry is increasingly realizing that SIP Trunking is here to stay. Don't get left behind. This session will enable those of you who are green when it comes to SIP Trunking to walk out with the basics and benefits of this revolutionary technology. To keep both your business and your IP knowledge up to date with the latest advancements, harness the power of SIP Trunking and start profiting immediately!
Topics to be covered:
1) What is SIP Trunking?
2) The benefits of SIP Trunking and how it is different
than TDM Trunking
3) Understanding the Customer's Network -
Is SIP Trunking the solution?
4) Legacy Solutions vs. IP PBXs
5) Selling SIP Trunking
Integrating Charging and Rating into the IMS Platform (SP-02)
Tuesday - 01/23/07, 1:15-2:00pm
• Integrating Charging and Rating into the IMS Platform
• Developing and launching services and applications quickly and cost effectively
• How can existing OSS systems evolve to IMS architecture
• Examining the impact of IMS services on OSS/BSS systems
o Real-Time Charging models as a natural migration towards IMS
o Transferring charging information from the IMS nodes to the billing system
o Utilizing real-time rating for IMS applications
SIP Trunking for the Intermediate/Advanced Reseller (SP-03)
Tuesday - 01/23/07, 2:15-3:00pm
SIP Trunking for the Intermediate/Advanced Reseller
This session is for all of you who desire more than a surface discussion of technology. Acronym-savvy engineers should attend this session where the content and conversation will educate and challenge attendees to become more-informed IP experts. The more you know on how to leverage SIP Trunking technology, the more you'll be able to increase both your advantage and your profits over the competition.
Topics to be covered:
1) The importance of Interoperability
2) Customer's expectations vs. their network and budget
3) Keeping control of a new install
4) SIP Trunking and the IP network
5) SIP Trunking and QoS on the last Mile
6) SIP and Security
7) Troubleshooting - SIP Trunking DOs & TABOOs
Tackling the Challenges of the Emerging Content Market (SP-04)
Tuesday - 01/23/07, 3:15-4:00pm
Some of the key requirements facing the content services world today include the ability to deal with many new types of multimedia content, interfacing with different types of companies, varying levels of quality of service (QoS), how to bill for advertising, revenue sharing with marketing partners, global restrictions on media types and multiple currencies. Service providers need to catalog, provide and bill for voice, data and video services. And, there are many types of media formats available for each of these types of services. This will require that business support systems work with different types of usage information including telco, cable, Internet service providers, broadcast and satellite companies. Service providers will need to integrate multiple types of these systems to provide an end-to-end service solution. Data obtained from service usage will be paramount to the success of accounting and control applications downstream. As an expert in business support systems and president of a major force in the standardization of network data, Stoyan Kenderov will explain the importance of resolving the challenges that exist in this area and what IPDR.org is doing to further this industry effort.
Your Customers: How To Know Who They Really Are and What They Are Doing (SP-05)
Tuesday - 01/23/07, 4:15-5:00pm
Knowing and understanding how and when your customers use your service is arguably the most important attribute to a management organization. The ability to determine when you have a unprofitable or profitable offer based on the usage your customers are generating in real to near-real time, should be a mandatory when creating a new offer. Using network data to develop a consistent data model may be the ticket to understanding your customers and the offers they use and like is crucial in today’s competitive environment. Kelly Anderson will review case studies and new requirements to developing a consistent data model for all your services that will save cost and open up information on content and next generation services.
Alternative Carriers — Creative leadership in Next-Gen Implementations (SP-06)
Wednesday - 01/24/07, 8:30-9:15am
This panel will discuss and debate how alternative operators (cable operators, ISPs, and next-gen carriers) are taking the next steps to deploy IMS/FMC architectures — in some cases far out in front of incumbent fixed line and cellular operators.
Discussion points and specific applications will include:
• The components actually being deployed from the IMS architecture, and applications they support
• Expansion of application servers into portal servers (example: voice messaging into voice portals), using IMS functionality
• IMS-based, FMC network use cases from Europe, North America and Asia
• How IMS has allowed for expansive applications such as virtual agenda using network directory, and voice-based search functions for navigation
• Practical implementation of the IMS architecture, including leverage of the single subscriber database architecture
The panel will discuss their unique environments and specific implementations.
Presented by:
Keith Bhatia Chief Technology Officer and Senior Vice President, Business Development IP Unity Glenayre
Ajay Joseph Vice president of Network Architecture & Enginering iBasis
Ed Dylag Communications Segment Manager Intel
Chris Sibley Lead Engineer, Cbeyond, and Editor of SIPconnect Cbeyond & SIPconnect
IP communications have made tremendous inroads into all areas the telecom world. But what about those places, off the beaten path who rely on satellite communications to maintain contact with the rest of the world? What about the islands, and remote areas of undeveloped geographies? How do they take advantage of all the benefits IP offers? IP over satellite technology is real and is helping companies to use IP technology around the globe where IP terrestrial is not available. This discussion will serve as an introduction to IP over satellite and attendees will learn about the current state of affairs, and how this sets up for the future of satellite-based IP communications.
Presented by:
Bernardo Schneiderman President Telematics Bus. Consultants/ GVF Liaison BD
VoIP is not cannibalizing the old without providing new revenue streams and increasing customer retention with differentiated services. Smart service providers will add WiFi apps to quickly expand their VoIP offering into the cellular market. Conferencing small groups on VoIP is a must. New apps will work with all telephony network types, including VoIP, legacy PSTN, and WiFi. Conferencing will be offered as an add-in to an existing plan, as a premium service, through prepaid channels or as an ad-hoc stand-alone service, providing a solid and long-term revenue stream.
These are just two examples of some hot new VoIP applications that are hitting the marketplace right now. This session will explore new ways for carriers to increase profit, arbitrage VoIP and cell rates, increase service coverage, and expand service minutes — all with differentiated services.
Presented by:
Casey King CTO LifeSize
Matt Clark (Moderator) Principal, Valuation Services Deloitte Financial Advisory Services LLP
Andre Moskal Chief Technical Officer NewStep Networks
Craig Walker Group Product Manager, Real Time Communications Group Google Voice
Over ten years ago, the first VoIP solutions were being rolled out and the early vision of these pioneers was that some day all voice would be IP. This session will present a snapshot report of how well we have done so far, and what challenges and opportunities remain in the future. Will voice be free? What is the quality of experience? How does the concept of dial tone change? We will address what paradigm shifts consumer and business VoIP service providers must yet make for this vision to become a reality.
Presented by:
Debbie Greenstreet Director of Service Provider Marketing Texas Instruments
ENUM and peering are increasingly used by VoIP providers to enable innovative pricing models and advanced services for their customers such as broadband codecs and video conferencing. The presenter will draw from real world experience deploying settlement free ENUM-based peering to explain the technological and commercial trends, using state-of-the-art examples from the company’s diverse customer based, across multiple segments and geographical markets.
The Effect of Web 2.0 on the Telecom World (SP-11)
Wednesday - 01/24/07, 3:00-3:45pm
How does one put a business model around market hype? In this presentation, the speaker will address key technology and usage innovations that are occurring in both the communications and the Internet world, the changing marketplace, and thoughts on how these two realms may converge. The presentation will discuss the following technologies/business models:
• IMS deployments
• How P2P deployments can co-exist with 3G infrastructure
• The importance of Social networking and AJAX in bolstering the SAAS (Software As A Service) model
• How SaaS can change the way we sell telco products and deploy telco networks.
When it comes to VoIP networks, there is a spectrum of service providers that have variety of billing needs. At one end, there are those providers that are trying in earnest to reproduce the existing legacy service/business models (which is unavoidable) and integrate with their existing infrastructure. At the other end are those providers that are willing to build from scratch the way they do business and how data needs to be gathered/correlated/presented.
This presentation will provide a primer on billing for the next generation network. Specifically it will discuss:
• How to document call flows
• How to think about billing implications
• How to decide which devices should create usage data and how it should be collected
• How usage data should be combined/translated/etc.
Included in this session will be three or four examples of service providers and their varying needs
Presented by:
Marc Robins President and Managing Director SIP Forum
Bruce Trvalik Director, Product Management Sonus Networks
Joe Hogan CTO and Founder Openet Telecom
Jim Dalton Chief Executive Officer TransNexus, Inc.
The vast majority of consumers agree that video telephony has evoked an entirely new kind of communications, dramatically changing the way they communicate. They cite increased quality and speed of video applications, synchronization capabilities with audio, and product affordability as the key elements proving video telephony’s arrival to the mainstream. As a result, there has been a recent upswing of small networks of individuals using videophones, and thus proving video telephony’s potential for the mainstream.
The compilation of multiple survey results, market research and service provider data have shown that the recent technological advances in broadband infrastructure, processing power, memory, and video compression are the key drivers, forging consumer interest in video telephony as the communications vehicle of choice.
This is good news for service providers. The capability of selling a low price point video phone, that is SIP enabled and works with VoIP networks, with global video service, unlimited for a low monthly fee, allows a complete service offering for telco providers, thus increasing their value proposition, and allowing them to offer the next generation of personal video telephony.
Presented by:
Jim Mclaughlin Sr. VP, Business Development WorldGate Communications
The Evolution of Hosted VoIP for Small Business (SP-14)
Thursday - 01/25/07, 1:30-2:15pm
The communications needs for small business have changed dramatically in recent years. But is the marketplace responding? Service providers must evolve away from offering new solutions to old problems towards offering innovative solutions to the newest array of problems. Like a moth to a flame, the price war race to the bottom for VoIP services is a lose-lose proposition. With the right applications, service providers can successfully sell customers on: working smarter; leveraging productivity increases; and building new revenue streams, in addition to just saving money. Key Topics Covered: What SMBs want and what they're not getting; Avoiding the killer app pitfall; The holistic approach to hosted IP communications; Logistics and deployment hurdles; Sales and marketing messaging.
Successfully Selling and Implementing Hosted VoIP Services for Business Clients (SP-15)
Thursday - 01/25/07, 2:30-3:15pm
Providers face a number of hurdles in working to quickly deploy business VoIP offerings to the market. This session will explore lessons learned from the back-office to the CIO’s office — that is the operations, sales, and marketing pitfalls and best practices that continue to evolve as the hosted VoIP market continues its growth trajectory. Also, we’ll provide insight on what’s next and where we see innovative providers working to take the market to the next level by being on the forefront of addressing their customer’s needs.
Talking points:
• Key implementation and operations obstacles, and how to clear them.
• Characteristics of successful sales and marketing programs. What flies, what flops.
• What’s next, taking the business value proposition to the next level with fixed/mobile convergence, integrated apps, and more.
Presented by:
Patrick J. Matthews Senior Strategic Planning Manager, Managed Services Alcatel-Lucent
Managing Hosted Enterprise VoIP Service Quality (SP-16)
Thursday - 01/25/07, 3:30-4:15pm
A wide variety of techniques are available to help service providers deliver enterprise-grade VoIP, including passive testing methods that require probes or software agents at customer premises and softswitch locations, interactive test methods that allow customers to test their own VoIP service using quality-testing IVR systems, and active test techniques that can conduct test calls to a customer’s session border controller or low-cost analog responders. Active, single-ended testing that can be used to evaluate and enforce SLAs with IP Peering networks and wholesale partner carriers have also been recently introduced by a number of test vendors.
In this session, each of the most common techniques employed by service providers hosting and managing VoIP will be explained with their strengths and weaknesses in common applications, including installation and provisioning, monitoring, and troubleshooting, both on-net and off-net. Case studies from large service providers managing hosted VoIP services will be used to illustrate the test approaches.
Presented by:
Michel Nadeau Senior Director, Communications Active Test Tektronix
