In this panel, representatives from each segment of the content acquisition value chain explain best practices for content providers, aggregators and service providers for acquiring content for IPTV services. What type of aggregator is best for your IPTV deployment? Where can you find unique content? How do you get your content into a service provider’s EPG? This panel will explain the relationships between all players, while presenting tips on how to become a player yourself.
Presented by:
| Brian Dolan
Editor
FierceIPTV | | Dilshan De Silva
Director of Product Management
Espial |
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IPTV Bill of Rights
(IPTV-02)
Wednesday - 01/24/07, 9:30-10:30am
Franchise rights have been top of mind for the IPTV industry in the past year as Congress mulled over a federal law that would universalize TV franchises, the telcos battled cable and satellite companies over local and state franchise laws. How will the federal law affect IPTV rollouts? What are the next regulatory issues telcos need to consider?
Presented by:
| Mark W. Stallings
Manager of Professional Services
VoiceObjects | | Kelly Anderson
President & COO
IPDR.org | | Stephen Ross
JD, Telecommunications Consultant
Bremer Law |
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Offering Content Across Multiple Platforms
(IPTV-03)
Wednesday - 01/24/07, 10:30-11:15am
This presentation will examine strategies for offering content across the three screens: PC, mobile and television. We'll also discuss when such a strategy should be implemented, if ever. How important is the mobile content space to an IPTV service provider? Is it necessary to offer content for the PC platform for an IPTV service? What are the technical difficulties and business strategy issues for launching a multi-platform content offering?
Presented by:
| Arun Handa
CTO
IntelliNet Technologies | | Dilshan Di Silva
Director of Product Management
Espial IPTV | | Stephen J. Susina
Senior Product Manager, Core Switching Products
UTStarcom | | Dilshan De Silva
Director of Product Management
Espial |
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Myriad content offerings from UGC to local news
(IPTV-04)
Wednesday - 01/24/07, 1:00-1:45pm
IPTV service presents the opportunity for TV providers to offer more content than ever before, but what types of content are nice to have and which are absolutely necessary? Me-too offerings need to have local content as well as most of the channels cable MSOs offer, but a next-generation TV service needs to offer next-gen content like user-generated content and personalized content. So, how do telcos acquire local content and enable UGC? What is “personalized” content, anyway, and how can telcos launch it? Take your content from me-too to 2.0 after attending this panel session.
Presented by:
| Brian Dolan (MODERATOR)
Editor
FierceIPTV | | Jane Bremer
President
Bremer Law | | Laura Buddine
CEO, Iacta LLC &
Architect, Games4TV | | Burhan Fatah
President & CEO
SIVOO | | Kevin McFeeley
VP of Affiliate Sales & New Media
Anime Network | | Chris Wagner
Executive Vice President & Co-Founder
NeuLion |
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Forget advertising, think sponsored content
(IPTV-05)
Wednesday - 01/24/07, 1:45-2:30pm
This session will help you forget everything you have learned about TV advertising from cable and satellite TV providers. The successful IPTV operators will embrace the age of the nPVR and develop new ways to introduce their advertisers’ products and services to the viewers. IPTV will take the personalization and interactivity elements of an IP network and demonstrate their full capacity through advertising strategies. Learn how the world of TV marketing is changing and how to change with it.
Presented by:
| Brian Dolan (MODERATOR)
Editor
FierceIPTV | | Jeff Richards
VP, Digital Content Management Services
VeriSign | | Marc Farris
President of BBQTV
MBF Productions | | David McNierney
VP of Market Development
Highdeal |
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DRM for Three Screens
(IPTV-06)
Wednesday - 01/24/07, 2:30-3:30pm
The big service providers have their own wireless businesses, so rolling out a three screen IPTV service for the PC, TV and mobile platform is a prime differentiator for the telco looking to compete with cable MSOs and Internet TV providers. Content providers want to see DRM that makes the three screen vision possible—this panel will include presentations from leading DRM companies that are developing the technology to make “three screens” a reality.
Presented by:
| Ray Bennett
Industry Segment Marketing
Amdocs Broadband Cable & Satellite |
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