This presentation will examine the market from the perspective on how customers want to purchase and consume voice services and map enterprise communications products into those needs. We will also examine the market shift that has been waiting to happen as an application level conversion instead of the more common view of the shift as a more basic transport level conversion. Ultimately, this presentation will identify the true target for VoIP and other enterprise communications tools need to hit to move the market into the mainstream.

Hosted IP voice services offer new revenue opportunities and often provide access into new, otherwise unreachable markets. These services, such as subscriber-based IP Centrex or residential broadband VoIP, can be delivered over a variety of access technologies such as leased line, ATM, Frame Relay, DSL, and cable. Deploying a session border controller provides the necessary control functions to enable high-quality, real-time communications across IP networks. This session will address safe, reliable delivery of SIP applications across network borders; protection of a provider’s service infrastructure and customer relationships; ability to overcome the NAT barrier to the delivery of high margin multimedia services; and more.