Keynote Systems recently conducted a study to benchmark the service quality of the leading providers of VoIP phone services, as perceived by end users. The study was designed to assess the market readiness of the leading Internet phone service providers by comparing the call quality of those VoIP providers in San Francisco and New York to traditional PSTN. The study compares the quality of Internet phone service providers based on 10 performance factors to accurately benchmark typical scenarios. Come to this session to hear how the providers fared, and to learn which service providers are truly on top of their game.

If you are a service provider looking for information on how best to target consumers, then you can't miss these sessions. Part 1 of the Consumer VoIP Marketing Summit will address the drivers of Mass Market adoption of VoIP. Key findings from Level 3 consumer research will give insight into what has driven VoIP adoption so far and what matters to potential VoIP customers in terms of product features, price, and distribution.

Attendees to Part II of the Consumer VoIP Marketing Summit will learn that discounted prices alone won’t drive VoIP into the Mass Market. Learn what Level 3 consumer research revealed about the types of offers that will drive broad adoption of VoIP. Gain insight into segmentation strategies that will drive results.