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Los Angeles 2004: Enterprise/Government Solutions
Day 2 — Tuesday, October 5

10:15 - 11:00 am
Why IP? An Introduction to IP Telephony

David Fridley, Senior Product Manager IP Telephony Solutions Telecommunications Systems Division, Toshiba America Information Systems, Inc.
Attendees will walk away from this introductory session with a clear, concise understanding of IP Telephony — what it is, how it works, how it's gaining market acceptance, and its benefits to the enterprise. Discussion will further focus on the impact IP will have on voice applications, the justification for IP telephony, and the convergence benefits afforded by this up and coming technological shift.

11:15 am - 12:00 pm
Rich Media Conferencing

Phillipe Szwarc, CEO, Arel Communications & Software

As rich media conferencing heats up and enterprises look for new ways to extract value from their IP networks, interactive voice, video, and data Web communication is quickly becoming today's "must-have" communication and productivity tool. This session will educate attendees who will leave knowing how true universal conferencing offers fundamental improvements in decision making, productivity, work quality, relationship building and management; the creation of new business opportunities for success; key factors driving the adoption of rich-media solutions for converged IP networks; and technology innovations that make it possible to have a truly rich end-user experience.

1:00 - 2:45 pm... Special Double Session
State/Federal Policy Issues Confronting VoIP

Jack S. Zinman, SBC Telecommunications, Inc.
Al Kramer, Partner, Dickstein Shapiro Morin & Oshinsky
Ron Vidal, Vice President for Emerging Technologies, Level 3 Communications
Bill Wilhelm, Swidler Berlin Shereff Friedman, LLP

By the time this session begins, the FCC will have received comments on its VoIP rulemaking proposal and there will have been an opportunity to digest and discuss the emerging views as the FCC approaches a decision. We should have a clearer sense of how the proceeding is shaping up and what the regulatory playing field will look like. This moderated panel discussion of the regulatory issues relating to Internet telephony and IP services will leave attendees with a thorough understanding of the situation. This presentation will further explore various policy issues, address the current status of the debate, assess the impact of these developments on different VoIP technologies (cable, DSL, wireless, satellite, powerline broadband) as well as the prospects for future investment.

3:00 - 4:00 pm
Making the Case for Enterprise IP Telephony

Sebastien Boire-Lavigne, VP Technology, Interstar
Early adopters of enterprise IP Telephony have reaped a number of benefits, including unified communications; lower communications and network management costs; a concomitant increase in personal and group productivity; lower routing costs; and a positive overall impact on the bottom line. While it's nice to list all the benefits of IP Telephony, this session will outline the business case you need to present to be sure that the CTO and the CFO see eye-to-eye when selecting an enterprise IP telephony solution.

Day 3 — Wednesday, October 6

8:15 - 9:15 am
Introduction to Hosted VoIP
: Enterprise
Nettie Olson , Director - Marketing SMB, Alcatel NA
Are you afraid to commit to next-generation IP PBX technology? If so, you might consider "renting" your telecom services from your service provider. Centrex services have long been a favorite of customers who either don't have the desire or don't have the resources to run their own telecom in-house. Perhaps you're interested in moving to IP using baby steps? Hosted solutions allow you to transition your enterprise over to next-generation telecom services piecemeal, one department at a time if the spirit so moves you. Come to this session to learn all you need to know to make wise purchasing decisions, how best to take advantage of Hosted VoIP services, and how this will affect your bottom line.

1:00 - 1:45 pm
Hosted VoIP: How to Select Endpoints, Devices, etc.
Neal Shact, President & CEO, Communitech Inc.
Barry Falvo, Principal Staff Engineer, Motorola, Inc.
Bernard Gutnick, VP Marketing, Sylantro Systems Corporation
Joe Leonardi, Vice President, Eye P Media
Mark F. Whittier, VP Marketing, Vocaldata

Even if you've decided to 'rent' your telecom services from a service provider, you still need to make some hard choices regarding the physical customer-premises equipment you will use to access the wealth of services hosted by your provider. There are many factors to consider when selecting an endpoint in a hosted VoIP situation. Aside from the physical attributes and the choice between hard phones and soft (PC-based) phones, factors such as latency and voice quality, multi-protocol support, and support for wireless are considerations that come into play when selecting your endpoints. Come to this session to see what's out there and you'll walk away with the knowledge you need to make the right choices.

2:00 - 2:45 pm
Bidding for Billions...

Susan Mills, VP Marketing & Sales, Technology Marketing Partners
Governments are planning to spend billions on telecommunications as they build out homeland security communications systems and networks for IT, wireless, and voice. The problem for smaller telecom companies is that the project bidding process is specific and complex and difficult to manage. These companies are missing huge opportunities for new business. Attendees will leave this session understanding the bid management processes that will enable them to compete for work in all levels of government. The speaker will introduce and discuss how the government bid process works; how to find the best opportunities; sample bid and grant proposals; and more.

3:00 - 3:45 pm
Small/Medium Business VoIP

Charlie Henderson, Senior Director of Product Management, EADS Telecom
David Tang, Co-Founder, VP of Marketing, Anta Systems


Voice over IP is going mainstream as more businesses take advantage of technologies that offer even smaller companies affordable VoIP systems. Large companies have had the opportunity for several years and many have been working toward full conversion to VoIP. Lately, VoIP providers have begun offering VoIP systems that small to mid-sized companies can afford, fueling VoIP's growth. This session takes a look at this trend, focusing on how small to mid-sized businesses are playing catch-up with large companies to reap the benefits of VoIP.

4:00 - 4:45 pm
The Fundamental Value Propositions of IP Telephony

Ron Weaver, CEO, Viper Networks, Inc.
IP telephony is revolutionizing communications. Enhanced services, efficiency increases, and of course, cheaper long-distance are all playing a part in driving this amazing technology forward. This session focuses on the what, how, and why of IP telephony. Discover the real-world benefits of implementing IP telephony solutions, and how you can now take advantage of a host of productivity boosting applications. Learn how Internet telephony can positively impact your bottom line — and how many Internet telephony implementations can pay for themselves in a matter of months by reducing voice and fax toll charges.

Day 4 — Thursday, October 7

8:15 - 9:00 am
iPBX Alternatives: Next-Generation Converged Communication Systems

Keith Weiner, CEO, DiamondWare
Why in the world would you want to replace the phone with a computer, and the phone system with the Internet? Not to save another $0.03 per minute. It's about new value propositions. Applications like presence, collaboration, ad hoc conferencing, and the like are all examples of why businesses want to move beyond traditional telephony. Throw in the promise of significantly reduced CapEx, and ease of use (Windows interface, anyone?) and the result is a new breed of communications gear, the likes of which the world has never imagined. Come to this session to glimpse the future of converged communications.

12:30 - 1:15 pm
The True Cost of Enterprise VoIP

John Dretler, Senior Vice President, AnchorPoint
Alan Gold, Senior Vice President, Marketing & Corporate Strategy, Avotus Corporation 
While IP telephony has everyone thinking about novelty and innovation, expense management remains a real issue that needs to be addressed. This includes collecting and allocating costs associated with IP telephony assets and usage. This session will explore technology and methodology affecting IP telephony expense management. The speaker will present alternative approaches to collecting information on internal and carrier-based logical assets, physical networks and end-user assets, as well as usage information, in order to manage and allocate costs. Attendees will leave with a roadmap of how to drive down their telecom infrastructure costs, position themselves to realize the full cost savings and productivity benefits of VoIP, and measure their true cost of implementing VoIP.
Day 4 — Thursday, October 7

1:30 - 2:15 pm
The Impact of VoIP on the SOHO Market

Michael Christensen, Product Manager-IP Telephony/Voice Processing
VoIP is changing the paradigm of office communications. Once disparate communications are now converging into collaborative information transmissions providing productivity, cost, and ease-of-use benefits once considered beyond reach. As VoIP becomes the standard for communications within the office, application integration and collaboration will bring enhanced communication methods into the small office/home office. These features will force changes in the home market as consumers will desire more convenience and home management features.

2:30 - 3:15 pm
The Future of Unified Communications

Barry Spencer, President, CEO & Chairman, Santa Cruz Networks
Glen Platkin, Marketing Director, Atinav
Consumers and businesses alike are demanding 24/7 communications with richer media types. A new world of continuous presence and multipoint communication with audio, video, instant-messaging, and application-sharing is beginning to provide for that demand with increased convenience and productivity for the business world. It is also proving to be more cost-efficient then ever thought imaginable. This session will cover the breadth and benefit of real-time, multipoint communications, the power of presence, the importance of real-time data sharing, and the importance and emergence of SIP and its impact on unified communications.

3:30 - 4:15 pm
Making SMB Business a Reality

Diane Guthman, Senior Manager, SMB Marketing, Nortel Networks
Richard Solosky, leader of Nortel's Local Premise Solutions Product Marketing team, Nortel Networks
Research shows that by 2008, the SMB market will account for 42% of U.S. IP telephony shipments, up from 32% in 2003. This represents a compounded annual growth rate of 30.4% compared to 20.2% percent for Enterprise IP Telephony shipments. What’s driving this phenomenal growth and what are the keys to IP telephony in an SMB environment? Success in this market space requires understanding the business issues and concerns facing SMBs. The speaker will discuss these concerns, along with what’s driving the acceptance of voice and data convergence in the SMB market, product trends that deliver enterprise-class functionality in SMB IP telephony solutions, and considerations for implementing IP telephony within small and medium businesses.

4:20 - 5:05 pm
Peer-to-Peer VoIP for the SME

Mahshad Koohgoli, Nimcat Networks
The cost of centralized equipment dramatically impacts the buying decisions for SME customers. Traditional PBX, key system and VoIP PBXs are costly to purchase, maintain, and expand. With the advent of peer to peer telephony technology and VoIP telephony, SME customers now have the ability to implement advanced telephone networks, one set at a time. Come learn how this simplified, all-in-the-phone approach might benefit customers regardless of their preference for PSTN or VoIP public trunking.

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