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Day 3 — Wednesday, October 6
8:15 - 9:15 am
The Basics of SIP
Alan Percy, Director Business Development,
AudioCodes
SIP, or Session Initiation Protocol, is (as the name implies) a
next-gen protocol designed for use in call setup and call control.
And as ubiquitous as this protocol may seem if you were to look at
any vendor's marketing materials, SIP is far from being deployed
everywhere. But that is changing. SIP is constantly evolving. This
session will serve as an introduction to SIP; what it is, and how
developers can take advantage of all it has to offer. Other topics
of discussion include SIP and 3G wireless, the use of SIP in next-gen
cable telephony, SIP's role in Presence and Instant Messaging
technologies, and more.
1:00 - 1:45 pm
Leveraging SIP for Advanced Services
Subhash Verma, VP Technology, Baypackets,
SIP is proving itself to be the signaling protocol for the next
generation of telecom networks. Its flexibility and multimedia
session capabilities make SIP ideal for implementing advanced
telecom services, and we expect to see a growing number of SIP-based
next generation network implementations, especially with the
acceptance of SIP by the wireless community. The speaker will
explore how SIP can exploit session establishment, mobility,
presence, and instant messaging capabilities to provide advanced
telecom services.
2:00 - 2:45 pm
SIP? NAT? NOT! Traversing the Firewall for SIP Call Completion
Jim Greenway, VP of Marketing, Kagoor Networks
Steve Johnson, President, Ingate Systems
Securing the network has always been of utmost importance, but it's
become an even more pressing issue these days. Carriers thinking
about implementing SIP in their networks have a number of concerns
at the network's edge, including the need to assert some sort of
control on the signaling and media streams entering the network, the
need to prevent unauthorized access, and how to deal with Network
Address Translation (NAT) issues that would otherwise render the
network useless to SIP calls. Join us for this session as we delve
into the world of SIP, and the protocol's relationship with NATs,
firewalls, and so much more.
3:00 - 3:45 pm
The Role of Presence in a Pervasively Mobile Society
Alex Shneyderman, Senior Product Manager,
Dynamicsoft
In a pervasively mobile society, access to information is no longer
determined by the availability of communication media but rather by
the subscriber's willingness and ability to communicate. This
paradigm prompts operators to look for new ways to increase their
subscriber's monthly minutes of use to drive revenue through new
applications and services. This session will examine the
fundamentals of presence technologies and standards and their
applicability to various VoIP technologies, systems, and network
environments. The speaker will address the specific limitations of
current systems such as Push-to-Talk and mobile instant messaging as
well as other operator requirements.
4:00 - 4:45 pm
Enabling SIP Services at the Edge
Micaela Giuhat, AVP Product Management,
Netrake
The future of voice networking will be based on SIP. Only SIP allows
for true intelligence at the edge. The question is, how do we
mobilize on SIP and move forward while a number of vendors are
interpreting SIP standards and versions differently? Although SIP
promises to usher in a new era of applications and ultimately new
revenue opportunities for service providers, the challenge today is
achieving transparency and equivalency for ubiquitous SIP
deployments. This session will address the challenges, promising
technologies, and architectures that will enable prime time SIP
service revenue and applications. The key will be an architecture
that includes mediation of SIP at the edge of the network.
Day 4 — Thursday, October 7
8:15 - 9:00 am
SIP-Based Enterprise Communications Platforms
Pat Rudolph, Vice President, 3COM
SIP, like the Internet, possesses the ability to become a great
ensign for service innovation. Voice solution developers must
innovate and provide differentiating services that captivate and
retain enterprise users. SIP is becoming the tool for solution
providers to introduce new and unique services to their customers.
Next generation SIP-based platforms will soon replace existing PBX
platforms and traditional communication services. With unified
communications across multiple devices and interfaces, users can
leverage their customer communications and increase efficiency and
productivity.
12:30 - 1:15 pm
SIP: Savior of Unified Messaging?
Mike James, Director of Business Development, Data Connection
The idea of integrating voice mail, e-mail, Web mail, and fax has
been around for years. Termed unified messaging, the deployment
experience has been as yet disappointing. Disparate technologies and
interfaces led to a confusing user experience, and Service Providers
struggled to find a real market. More recently, the concept has
merged with real-time capabilities such as IM/Presence and
audio/video/data conferencing, under the Unified Communications (UC)
banner, leveraging SIP as the underlying call protocol. After many
years of unfulfilled expectations, the various technologies that
comprise UC are reaching a level of maturity and sophistication that
start to show real convergence. Come discover the role of SIP in the
renaissance of Unified Communications.
1:30 - 2:15 pm
The Business Case for SIP Conferencing
Ray J. Adensamer, Marketing Manager, Convedia Corporation
This session will develop a financial analysis and business case
comparing two alternative service delivery infrastructures for audio
and video conferencing servers — a TDM-based "Service Node"
approach, and a next-generation VoIP service infrastructure. The
session will explain how carrier class IP media servers offer
capital cost reductions and operational savings when compared to
traditional media processing technology, while enhancing revenues
and service penetration with new convenient features such as
self-subscription Service Portals, multimodal conferencing, or
Web-based moderator GUIs. An ROI-based business case will be
presented to justify how traditional carriers dependent on TDM-based
access networks can reduce conferencing operational expenses with a
next generation VoIP service infrastructure.
2:30 - 3:15 pm
Deploying SIMPLE in the Enterprise
Rick Ringel, Director of Engineering, Media
Applications, Inter-Tel
This session will provide an overview of the SIMPLE standard (SIP
for Instant Messaging and Presence Leveraging Extensions) for
enterprises looking to deploy the protocol into their
infrastructure. Discussion will include a review of SIP and the
architecture needed to support it, a full explanation of the SIMPLE
protocol and its relationship with SIP, and SIMPLE-centric
applications like Presence Management, Instant Messaging, and
mobility tools. Security and third-party development will also be
explored. 3:30 - 4:15 pm
Session Border Control for Hosted SIP-Based Services
Kevin Klett, VP Product Management, Acme Packet
Hosted SIP-based services offer service providers new
revenue opportunities and often provide access into new markets.
These services, such as subscriber-based IP Centrex or residential
broadband VoIP, can be delivered over a variety of access
technologies such as leased line, ATM, Frame Relay, DSL, and cable.
Deploying a session border controller for hosted SIP-based service
networks provides: Safe, reliable delivery of SIP applications
across network borders; Protection of a provider’s service
infrastructure and customer/supplier relationships; Ability to
overcome the NAT barrier to the delivery of high margin multimedia
services; Increased market reach and revenue by inter-working
incompatible signaling; and many more benefits.
4:20 - 5:05 pm
Developing IP Mobile Services
Arjun Roychowdhury, Hughes Software Systems
With wireline and wireless carriers scrambling to
introduce SIP based services, the focus on making SIP ready for real
time deployment has become a priority now. While the wireline market
has achieved a great deal of success in the past one year with
revenue earning deployments, the challenge is still very real and
more serious in the mobile space. This presentation will highlight
the challenges, trends, issues that are faced by SIP in this fast
evolving segment as well as what is being done to solve the issues
facing carriers. |
