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Los Angeles 2004: IP Contact Center Summit

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Day 4 — Thursday, October 7

8:15 - 9:00 am
IP Contact Center Shootout

Moderator: Greg Galitzine, Editorial Director,
Internet Telephony Magazine

Panel: Ross Daniels, Product Manager, Cisco Systems
Richard DeSoto, Chief Marketing Officer, Nextwest
Joe McFadden, Vice President of Corporate Marketing and Product Management, Nuasis Corporation
Betsy Wood, Marketing Manager, Nortel Networks Customer Contact Solutions
Young-Sae Song, Director of Product Marketing, Genesys Telecommunications Laboratories
John C'de Baca, Senior Director of Business Development, Stratasoft, Inc.

12:30 - 1:15 pm
Innovation & Deployment in the IP Contact Center

James Rafferty, Senior Product Manager, Brooktrout Technologies
Sean O'Connell, Manager Product Marketing, Cisco Systems
One of the first VoIP-enabled applications to hit the mainstream is the IP Contact Center. IP provides substantial flexibility in allowing contact center workers to connect to a call-and-message routing system using a variety of devices, which can include PC-based softphones, desktop IP phones, and even WiFi VoIP handsets. Since the public phone network is still predominately using circuit switched technology, IP-TDM dialers and gateways provide a means for fine tuned control of outbound and inbound calls. This presentation will cover some new trends in IP Contact Center technology and review case studies based on the experiences of working with IP Contact Center solution providers.

1:30 - 2:15 pm
Call Center in the Cloud: The Advent of Network-Based Contact Centers

Tim DeWitt, Senior Product Marketing Manager, Lucent Technologies, Inc.
Betsy Wood, Marketing Manager, Nortel Networks Customer Contact Solutions

A network-based, hosted call center system that provides skills-based routing of traditional circuit-switched and VoIP calls to agents will offer significant advantages in the migration to VoIP. A network-based system can be deployed in a service provider's central office and data center environment and utilizes the PSTN and TCP/IP data networking to provide contact center services to enterprise customers. Speakers will explain how network-based call center systems will evolve to fully support VoIP, allowing service providers and their enterprise customers to take full advantage of VoIP benefits. Get an overview of VoIP technologies, how network-based hosted call center systems currently operate, as well as a technical discussion of available options.

2:30 - 3:15 pm
Deploying IP Contact Centers Globally: Overcoming Challenges

Joel Maloff, Ph.D., Executive Vice President and Chief Technology Officer, Fusion Telecommunications International, Inc.
This session will focus on one vendor's experiences regarding the challenges associated with various types of equipment, bandwidth constraints, and cultural/language issues faced when establishing Internet telephony and VoIP services to call centers in India, Pakistan and elsewhere in the developing world. These experiences have led to the development of listings of proven compatible equipment, equipment that is known not to work easily, and minimum requirements for a successful implementation. The speaker will share these experiences in the session. Anyone involved in planning the implementation of IP telephony in call centers, especially those in Asia, Latin America, and the Middle East should attend this session and see firsthand what it's going to take to be successful.

3:30 - 4:15 pm
The ROI Case for Hosted Contact Center Services as an Alternative to Premise-Based Systems

Erik Laurence, VP Product Management and Business Development, CosmoCom
Contact Center On Demand services are emerging as a lucrative opportunity for Network Service Providers to generate new high-margin revenue streams while providing their business customers with a flexible and cost-effective customer care solution. While many NSPs already generate a large share of their revenue from contact centers, they are for the most part only providing relatively basic transport services to deliver calls to and from these centers — leaving money on the table. This presentation will review the ROI benefits of Contact Center On Demand services and outline the rapidly growing market opportunity.

4:20 - 5:05 pm
Building the Right IP Contact Center Strategy
Young-Sae Song, Director of Product Marketing, Genesys Telecommunications Laboratories
As hyped as the technology is, IP call center deployments have been slow to catch on in the United States for economic and other reasons. There is understandably a lot of uncertainty about the right IP platform approach and selecting the right technology, but the bottom line is that IP adoption is growing, and it can deliver significant benefits to your customer service initiatives, and positively impact your entire organization, if it's done right. This session will look at IP Contact Center technology through an exploration of current case studies. Attendees can expect a hard look at what IP can actually do to improve customer satisfaction, and how call center managers can measure its successes to prove the value to the rest of the management team.

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