AT&T IP Communications Product Management
& Marketing Vice President
Over her 19 years with AT&T, Katherine Bagin has accumulated experiences across several business disciplines including: Marketing, Product Management, Network, and Financial Services
Currently, Katherine is AT&T’s Consumer VP of VoIP Product Management and Marketing responsible for introducing this new leading edge technology into the residential market place. Previously, in her role as New Services Development VP, Katherine created an Innovations Growth Platform introducing New Services to sell to AT&T’s base of 40M consumers. The role was a forward facing position requiring strong collaborative leadership to build and lead a dynamic cross-functional team that continues to undertake the implementation of multiple trials in a disciplined yet entrepreneurial fashion.
Prior to this role, Katherine was Marketing Vice President for AT&T Consumer’s DSL – Broadband Services. Katherine also led AT&T’s Consumer’s E-Business Strategy, which included Web Operations, E-Commerce, Online Billing transactions and Online Care Self-Servicing. In this role, Katherine increased consumer’s adoption of online billing three-fold, and transformed e-contact interactions with AT&T’s consumer base.
She has also led a variety of major marketing
launches for the Consumer Business including:
Katherine holds an Executive MBA from Harvard
University. She earned her undergraduate degree from Rutgers College, and a
Master’s degree in Information Sciences from the same university.