The Convergence of Telecom and Entertainment: The IPTV Evolution
IPTV has the potential to redefine the television experience for consumers and
forever change both the telecom and entertainment industries. IPTV is a
personalized, interactive service that puts the subscriber in control like never before.
But can any technology live up to this level of hype? Who will be the big players?
And where can you get the inside information you need to ensure you are prepared
for the opportunities and challenges ahead?
Separate the Hype from the Opportunity
Join FierceMarkets for the IPTV Evolution @ Internet Telephony for the critical information you need. Two
specialized tracks will give you an unprecedented head start on the competition. You'll also network with top
players and experts while learning how to leverage the content and advertising opportunities this new market offers.
Traditional and new service providers from the telecom, cable, and entertainment industries looking to leverage their
investment in broadband, content libraries, or customer base won't want to miss this event.
Track 1 - Services and Content
Marketing IPTV 101:
Will Subscribers Choose Based on Features?
Studies show that today's pay TV subscribers say price is the key factor when they switch services, but that's because there is little difference between today's pay TV services. With the advent of IPTV, consumers will have a wide array of television services to choose from. This panel of experts explains how best to market IPTV services as they go up against cable and satellite services.
The Politics of Content Acquisition
This panel provides service providers with an insider look at the content acquisition process. How important are exclusive content deals? Who is producing interactive programming for IPTV? What are best practices for working with content providers?
Shaping a Fiber Strategy:
Managing Costs of the Network
Learn how to deploy a fiber network from a service provider that already has. This presentation will include top lessons learned, mistakes made, and other tips for surviving a rollout of fiber. Also, learn when fiber is the right choice for a service provider over other delivery methods.
Increasingly on Demand: The New TV Business Model
Although cable and satellite TV providers have given subscribers a taste of on demand services, IPTV has the potential to offer more than on demand and interactivity than ever before. Studies show consumers want more personalization and customization of their television services, but what does the changing business model mean for advertisers, content providers, and operators?
Track 2 - Technology
Ensuring QoS and Scalability
QoS testing for IPTV has recently progressed from products in the lab to testing the end user experience and the network itself. A panel of experts debate the QoS best practices and how to best ensure the level of scalability a service provider's network requires.
IPTV Billing Options Explained
IPTV is the killer app for the triple play, but service providers can't capitalize on it without a robust billing system. This panel explores billing options for service providers with a focus on the rise of IP Multimedia Subsystems (IMS).
The Future of the Set-Top Box
Does the STB have a future? This panel of STB makers discusses the current trends within the sector and where the set-top box is going. Topics include the open vs. proprietary standards and embedding technologies within television sets.
DRM Solutions that Will Not Limit IPTV's Potential
IPTV technologies will take time and place shifting to the next level. As mobile television and IPTV in the home merge, DRM solutions will become increasingly important. However, the most successful ones will be those that allow for consumer freedom.
Round Table Discussion:
The Future of IPTV in the Connected Home
What will the connected home look like and how can IPTV service providers leverage other features of the IP network to add value to their video services? In this round table discussion, learn the future landscape of the connected home and where IPTV fits in.
