Reseller Solutions Day Wednesday, October 11th,
10:15am - 3:45pm
A FREETutorial Seminar Teaching Resellers How To
Make Money Selling VoIP Equipment and Services
How To Make Money Selling VoIP
TMC president Rich Tehrani, ABP president Robert Messer, and other industry experts will draw on over 25 years of experience in the telecom market to help you take advantage of the VoIP market explosion. Learn how to ï¿½talk-the-talk,ï¿½ how to bundle services to create more attractive offerings, and how to sell VoIP as an add-on to existing infrastructure.
The Enterprise Communications Association (ECA, www.encomm.org) is presenting its very successful panel format, Reseller Live.
This session is structured to maximize reseller participation. Topics include E911, VoIP security, FoIP, Top 5 Reasons to Implement VoIP, and other key industry issues. Reseller participation begins now ï¿½ please submit your suggestions addressing: A.) The #1 challenge resellers must overcome to win customer acceptance of VoIP; B.) The #1 closer (feature, price, etc.) to clinch the sale; and C.) The most important resource a vendor can provide to help you increase VoIP sales.
The panel will review your submissions and select the most frequent, innovative suggestions for full discussion.
12:15 – 1:00 pm
Tackling the Challenges of the Emerging Content Market Stoyan Kenderov, Director, Business Development – Next-Generation Services, and Technology Evangelist, Amdocs Some of the key requirements facing the content services world today include the ability to deal with many new types of multimedia content, interfacing with different types of companies, varying levels of quality of service (QoS), how to bill for advertising, revenue sharing with marketing partners, global restrictions on media types and multiple currencies. Service providers need to catalog, provide and bill for voice, data and video services. And, there are many types of media formats available for each of these types of services. This will require that business support systems work with different types of usage information including telco, cable, Internet service providers, broadcast and satellite companies. Service providers will need to integrate multiple types of these systems to provide an end-to-end service solution. Data obtained from service usage will be paramount to the success of accounting and control applications downstream. As an expert in business support systems and president of a major force in the standardization of network data, Stoyan Kenderov will explain the importance of resolving the challenges that exist in this area and what IPDR.org is doing to further this industry effort.
1:15 - 2:00 pm
Personalization Versus Privacy: The Two Can Co-Exist Kelly Anderson, IPDR.org President and COO Information requirements for the personalization of services are becoming complex as more advanced services such as multimedia and video are rolled out. Time and duration stamping on the record is no longer applicable for many of the newer services. The industry has taken slow steps to get a standard that will satisfy the service, and now is the time to get serious about capturing valuable information that may be currently “thrown away”. This may include offering free videos each month of a like category or having advertising pushed to your set that you will be most likely to buy. This idea is great in concept, but a little scary to the average consumer. Understand how personalization and its counterpart “privacy” is being handled and how service providers can win in the marketplace with a good strategy that dictates a stable data model.
2:15 – 3:00 pm
Security in IP Services – How to Prevent Fraud Jay Thomas, Narus, Inc. VP- Product Marketing As carriers begin their migration to the IMS architecture and begin to offer services over IP such as VoIP and IPTV, they are faced with new challenges around cost-effectively securing and managing those services while maintaining the flexibility to quickly provision new services or tear down unprofitable ones. Carriers are faced with a new breed of more sophisticated, commercially motivated network attacks that propagate much more quickly. These security risks are much more difficult to detect and have the potential to cause widespread damage. Learn about what is being done to control the potentially devastating effects of IP fraud for the ever-expanding next generation IP services.
3:15 – 4:00 pm
IP-Based Services Operations Management and Standards Developments for Quintuple Play Convergence of Next Gen—Broadband, VoIP, IPTV, Mobile, and Content Steve Cotton, Editor-in-Chief, IPDR.org With the onset of voice, video, and data hitting almost every industry segment, the industry associations are scrambling to standardize the interfaces and solutions around the operational management of the networks and downstream systems. Join Steve Cotton as he gives an overview of the current work being done by the industry and the current issues that carriers are trying to resolve through the forums.
4:15 – 5:00 pm
Your Customers: How To Know Who They Really Are and
What They Are Really Doing Kelly Anderson, IPDR.org President and COO
Knowing and understanding how and when your customers use your service is arguably the most important attribute to a management organization. The ability to determine when you have a unprofitable or profitable offer based on the usage your customers are generating in real to near-real time, should be a mandatory when creating a new offer. Using network data to develop a consistent data model may be the ticket to understanding your customers and the offers they use and like is crucial in today’s competitive environment. Kelly Anderson will review case studies and new requirements to developing a consistent data model for all your services that will save cost and open up information on content and next generation services.
SIP trunking rapidly reduces telephony costs by leveraging SIP, eliminating redundant network connections and providing PSTN termination in the local area of the called party.
Join us for a free SIP Trunking seminar at Internet Telephony Conference & Expo in San Diego, CA. Sponsored by TMC and Ingate Systems, and held with leading IP-PBX vendors and SIP trunking service providers, these seminars will provide you with:
A comprehensive overview of SIP trunking: benefits, issues, and opportunities
Information on how SIP trunking can maximize the Return on Investment for your IP-PBX
An installation roadmap, solutions for interoperability etc.
An introduction to SIP Trunking service providers, their plans and requirements
A complete toolkit to ease the installation of SIP trunks
SIP trunking permits businesses to converge voice and data on the same network and stay connected with those who rely on the PSTN alone. SIP trunks reduce costs, as they eliminate the need to purchase local PSTN gateways, costly ISDN BRIs (Basic Rate Interfaces) or PRIs (Primary Rate Interfaces).
By converging voice and data on the same network, the cost of moves, adds and changes is also reduced. Also, multiple forms of communication can be combined in one session to enhance the communications experience for all constituents: employees, partners and customers.
Join us for this informative seminar. Present at every session alongside the IP-PBX vendors and Ingate will be SIP trunking companies BandTel, VOEX, Level3 and Bandwidth.com.
The Voice Peering Forum continues to bring members
of our community together with industry experts who
are C-level executives and business directors to share
their insights on the latest business and technology
implementations while keeping you up to date on
current issues and trends.
8:30am - 9:15am: The State of VoIP Peering
1:00pm - 1:45pm: The Business Case for Voice Peering Built as a distributed private Ethernet network, the Voice
Peering Fabric (VPF) functions as a meet-point for service
providers and enterprises to exchange voice and telephony
related services. In 2005, traffic on the VPF reached over 18
billion minutes and is expected to carry 100 billion minutes for
2006. This session will present case studies of the business
drivers and recent implementations by VPF members and
2:00pm - 2:45pm:
Roundtable Discussion on ENUM, SRV, & LCR
With more carriers and enterprise customers embracing the
ENUM & SRV standard, the ability to move IP-to-IP traffic directly
without touching the public switched telephone network
increases, providing yet another way for them to control and
reduce operating costs. Come to session to learn more about
the business drivers and trends in bilateral and multilateral
3:00pm - 3:45pm:
Transitioning SS7/TCAP and 411 Services to IP
In today's business environment, carriers are constantly
looking for wasy to control operating costs and simpfly their
networks. This session will case studies of VPF carriers that
have eliminated complex and costly SS7/TDM connections
and streamlined access to critical database & gateway
services over IP.
4:00pm - 4:45pm:
Voice Peering Hardware & Software Elements
What is the infrastructure behind voice peering? Discover
how Session Controllers and Media Gateways can be used to
peer voice traffic. Understand the available options in
technologies to fit your existing and future investments.
This session will host a selection of rotating panelists to address the most important question for any enterprise ï¿½ how to avoid a serious interruption of business operations. Panelists will include application vendors, resellers and managed services providers from the DPCF participating companies (http://www.tmcnet.com/channels/disaster%2Dpreparedness/). A highlight list of the panelists is displayed below. Audience participation is strongly encouraged so come prepared with questions for the panelists or 1) Resellers should submit questions such as how to succeed or enter the market 2) End-users submit a request that their company be used as an illustration of how to develop a plan or simply submit individual questions. Send requests to: firstname.lastname@example.org
Richard 'Zippy' Grigonis, Executive Editor, IP Communications Group, INTERNET TELEPHONY magazine
Todd Landry, SVP, Sphere Communications Inc.
Wendell Black, Vice President Sales, Oracle
Greg Gies, Market Development Manager, Enterprise & Carrier Fax,
Cantata Technology, Inc.
Gordon Payne, Vice President of Marketing,
Citrixï¿½s Advanced Solutions Group
Jeffrey Stern, Vice President, Business Development,
A Disaster Planning Communications Forum initiative sponsored by TMC and the Enterprise Communications Association.
Choosing the correct IP PBX for your enterprise is no small challenge. With myriad solutions available, some from new players, others from legacy providers, whose solution is best for your particular installation? One size does not fit all. In some instances, strong legacy support will be critical. In others, standards compliance will be crucial. In other situations, branch office support at a low cost or centralized management features will be important to consider. Will the new IP PBX work well with your current infrastructure? Do you need to rip it out and rebuild? What about support, security, and service? This panel will strive to answer important questions from the audience and give you a unique perspective on what items to consider before selecting a solution that is right for your enterprise.
Service Provider Shootout
Thursday, October 12, 4:45 pm
Hear the industry's leading experts in a moderated panel
discussion aimed at exploring the market and finding out exactly
where we stand today. Get perspectives from the leading service
providers exploring next generation solutions, including the latest
developments, a glimpse into the future, and some real-life
implementation tales that you won't want to miss. Topics will range
to include net neutrality, the latest government regulations,
competitive pressures, the advent of fixed/mobile convergence
and IMS (IP Multimedia Subsystem), wireless considerations such
as WiFi and WiMAX, IPTV, and Triple Play strategies, and so much
more. Itï¿½s an exciting time ï¿½ and a challenging time ï¿½ to be a
service provider in todayï¿½s climate. Come to this keynote-level
session to hear more about this market from the service providers
who are living it every day. Attendees are encouraged to bring
their questions and we'll bring the industry leaders who are best
positioned to provide the answers.