Track: IPTV Evolution: Services and Content (IPTV1)
Marketing IPTV 101:
Will Subscribers Choose Based on Features? (IPTV1-01)
Wednesday - 10/11/06, 10:30-11:15am
Studies show that today's pay TV subscribers say price is the key factor when they switch services, but that's because
there is little difference between today's pay TV services.
With the advent of IPTV, consumers will have a wide array of
television services to choose from. This panel of experts
explains how best to market IPTV services as they go up
against cable and satellite services.
Presented by:
Pat Hurley (Moderator) Director of Research TeleChoice Inc.
This panel provides service providers with an insider look at the content acquisition process. How important are exclusive
content deals? Who is producing interactive programming
for IPTV? What are best practices for working with content
providers?
Presented by:
Sheau Ng VP of Consumer and Broadcast Technology, Standards and Policy NBC Universal
Shaping a Fiber Strategy: Managing Costs of the Network (IPTV1-03)
Wednesday - 10/11/06, 1:00-2:00pm
Learn how to deploy a fiber network from a service provider that already has. This presentation will include top lessons
learned, mistakes made, and other tips for surviving a rollout
of fiber. Also, learn when fiber is the right choice for a service
provider over other delivery methods.
Presented by:
Allen Easty CTO & Co-Founder Optical Entertainment Network
Increasingly on Demand: The New TV Business Model (IPTV1-04)
Wednesday - 10/11/06, 1:45-2:30pm
Although cable and satellite TV providers have given subscribers a taste of on demand services, IPTV has the
potential to offer more than on demand and interactivity than
ever before. Studies show consumers want more
personalization and customization of their television services,
but what does the changing business model mean for
advertisers, content providers, and operators?
Presented by:
Scott Sleek (Moderator) Director of Broadband Advisory Services Pike & Fuscher
Kelly Anderson President & COO IPDR.org
Wally Schlaegel Director of Strategic Business Development Ericsson
Nash Parker Director of Strategic Solutions Alcatel
Shari Barnett Director, Media Services Microsoft TV
