Track: IPDR.org's Quintuple Play IP Services Track (IPDR)
Tackling the Challenges of the Emerging Content Market (IPDR-01)
Tuesday - 10/10/06, 12:15-1:00pm
Some of the key requirements facing the content services world today include the ability to deal with many new types of multimedia content, interfacing with different types of companies, varying levels of quality of service (QoS), how to bill for advertising, revenue sharing with marketing partners, global restrictions on media types and multiple currencies. Service providers need to catalog, provide and bill for voice, data and video services. And, there are many types of media formats available for each of these types of services. This will require that business support systems work with different types of usage information including telco, cable, Internet service providers, broadcast and satellite companies. Service providers will need to integrate multiple types of these systems to provide an end-to-end service solution. Data obtained from service usage will be paramount to the success of accounting and control applications downstream. As an expert in business support systems and president of a major force in the standardization of network data, Stoyan Kenderov will explain the importance of resolving the challenges that exist in this area and what IPDR.org is doing to further this industry effort.
Presented by:
Stoyan Kenderov Director, Business Development – Next-Generation Services, and Technology Evangelist Amdocs
Personalization Versus Privacy: The Two Can Co-Exist (IPDR-02)
Tuesday - 10/10/06, 1:15-2:00pm
Information requirements for the personalization of services are becoming complex as more advanced services such as multimedia and video are rolled out. Time and duration stamping on the record is no longer applicable for many of the newer services. The industry has taken slow steps to get a standard that will satisfy the service, and now is the time to get serious about capturing valuable information that may be currently “thrown away”. This may include offering free videos each month of a like category or having advertising pushed to your set that you will be most likely to buy. This idea is great in concept, but a little scary to the average consumer. Understand how personalization and its counterpart “privacy” is being handled and how service providers can win in the marketplace with a good strategy that dictates a stable data model.
Security in IP Services – How to Prevent Fraud (IPDR-03)
Tuesday - 10/10/06, 2:15-3:00pm
As carriers begin their migration to the IMS architecture and begin to offer services over IP such as VoIP and IPTV, they are faced with new challenges around cost-effectively securing and managing those services while maintaining the flexibility to quickly provision new services or tear down unprofitable ones. Carriers are faced with a new breed of more sophisticated, commercially motivated network attacks that propagate much more quickly. These security risks are much more difficult to detect and have the potential to cause widespread damage. Learn about what is being done to control the potentially devastating effects of IP fraud for the ever-expanding next generation IP services.
IP-Based Services Operations Management and Standards Developments for Quintuple Play Convergence of Next Gen—Broadband, VoIP, IPTV, Mobile, and Content (IPDR-04)
Tuesday - 10/10/06, 3:14-4:00pm
With the onset of voice, video, and data hitting almost every industry segment, the industry associations are scrambling to standardize the interfaces and solutions around the operational management of the networks and downstream systems. Join Steve Cotton as he gives an overview of the current work being done by the industry and the current issues that carriers are trying to resolve through the forums.
Your Customers: How To Know Who They Really Are and What They Are Really Doing (IPDR-05)
Tuesday - 10/10/06, 4:15-5:00pm
Knowing and understanding how and when your customers use your service is arguably the most important attribute to a management organization. The ability to determine when you have a unprofitable or profitable offer based on the usage your customers are generating in real to near-real time, should be a mandatory when creating a new offer. Using network data to develop a consistent data model may be the ticket to understanding your customers and the offers they use and like is crucial in today’s competitive environment. Kelly Anderson will review case studies and new requirements to developing a consistent data model for all your services that will save cost and open up information on content and next generation services.
