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Track: IMS Expo - Track 1 - Sponsored By: Lucent Technologies
(IMS1)


SIP's Role in IMS
(IMS1-01)
Wednesday - 10/11/06,  1:00-1:45pm
Since the goal of IMS is to provide ubiquitous access to all existing and future Internet services, adopting SIP as the control protocol for IMS brings immediate access to some of today’s most popular and fastest growing Internet services, including video conferencing, presence management, IM, collaboration, and location-based services. It is clear that SIP is the protocol of choice for session-based Internet services in the future. The presence of SIP in IMS will not only allow IMS users to benefit from these additional services, but will also allow IMS users the flexibility to combine multiple services from different vendors to form entirely new services. In this session, learn how continued innovations in SIP and SIP-based applications will allow IMS users to introduce a wide range of innovative, multi-media services to their customers.
Presented by:

Will Brouwer
IP Business Development Manager
Agilent
Ruben Martinez
Sr. Systems Engineer
Eicon
Tim Moynihan
Vice President, Global Marketing and Sales Support
Envox Worldwide
Jeff Ollier
Manager, Network Quality Control
Iwatsu Voice Networks
Thomas McCarthy-Howe
independent consultant
-
Jay Bestermann
Sr. Manager of FMC Product Development
Arris
Steve Northridge
Chief Technology and Product Strategist
Ulticom
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SIP/IMS: The Need to Standardize
(IMS1-02)
Wednesday - 10/11/06,  2:00-2:45pm
Standardizing SIP for IMS is of critical importance if next-generation services will be able to take advantage of a single uniform environment. This session will explore the work currently being done to make sure SIP becomes a true standard. Topics will include: • How SIP benefits NGN/3G/wireless networks; • Differences between IMS SIP and IETF SIP; • Current unresolved issues in IMS standardization; • The challenges of real life deployment of SIP in IMS; • Current deployment of IMS SIP systems.
Presented by:

Duane Sword
VP of Product Management and Marketing
Empirix
Greg Pisano
Director of Market Development
BlueNote Networks
Shahadat Khan
CTO
Eyeball Networks
John Fryer
Director of Technology Marketing
Motorola
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Security Issues in IMS
(IMS1-03)
Wednesday - 10/11/06,  3:00-3:45pm
As more and more services are deployed over IMS networks, new security concerns arise. In the past, Mobile Carrier networks were extremely secure, but as more Mobile Carrier traffic is being moved over the IP network, the security of that traffic is declining. Mobile Carrier networks are currently at risk of similar attacks from the Internet, roaming partner networks, mobile subscribers, and enterprise subscribers. Looking forward, IMS will introduce even more new vulnerabilities and security threats that must be addressed. Securing next generation Mobile Carrier networks will require an integrated approach that secures the Transport, Control, and Services and Application planes. An integrated approach to securing Mobile Carrier networks will require Stateful Inspection, policy enforcement for GTP, and Mobile IP, PPP/GRE, SS7 over IP (SIGTRAN) as well as application-layer mobile protocols. This integrated approach must also include strategies for securing the IP radio access network, Mobile Packet Core network, and the Services network.
Presented by:

Doug Graham
Senior Consultant
BusinessEdge Solutions
Chandra Tekwani
VP, Mobile and IMS/FMC Solutions
Juniper Networks
Cam Cullen
Vice President of Product Management
Reef Point Systems
Leo Chan
Director of Wireless Solutions
PowerNet Global Commnunications
Kelly Anderson (Moderator)
President
IPDR.org
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The Promise of IMS: Will it Deliver?
(IMS1-04)
Wednesday - 10/11/06,  4:00-4:45pm
The promise of IMS is immense but so far it has not shown a significant ability to deliver. Enterprise participation in the IMS model is expected to be another of the many drivers to its broad deployment and adoption. While fixed and mobile service providers fight about whom will “own” the subscriber, the “home” service provider concept empowered by IMS should be equally recognized to empower the enterprise as a valid domain for hosting applications. The implications of this statement, from variations on needed functions to anticipated service relationships, are investigated and discussed during this presentation. The speaker will consider each promised benefit of IMS and consider how carriers can orchestrate a deployment plan that incrementally delivers real benefit to the carriers.
Presented by:

Jerry Power
Director Mobile Operator Marketing
Alcatel
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Making Money With IMS
(IMS1-05)
Thursday - 10/12/06,  1:00-1:45pm
Enterprises desire real benefits from convergence, not just VoIP implementations, as demonstrated in current generation architectures and deployments. The next generation of VoIP will give enterprises a taste of what is yet to come but on a global scale. In the world of true convergence the network is brought to the end user (rather than you going to the network) and in a manner that is seamless, simple, personal, portable and presence aware. This can be accomplished through complete convergence across services, across networks and across organizations. Value over IP enables an enterprise to participate in and make use of a seamless lifestyle communications experience that brings the full capabilities of the network directly to the individual. The Value over IP stage is characterized by an ability to utilize services through fully operational converged Next Generation networks built on IMS architecture.
Presented by:

Myron Gregorek
Senior Technology Specialist
Lucent Technologies
Manuel Vexler
Chief Marketing Officer IMS/NGN
Huawei
Ronald F. Gruia
Principal Analyst, Emerging Telecom
Frost & Sullivan
Leo Chan
Director of Wireless Solutions
PowerNet Global Commnunications
Mark Whittier
Vice President, Corporate Marketing
Tekelec
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The A-B-C’s of IMS – Creating a Test Plan for IMS Readiness
(IMS1-06)
Thursday - 10/12/06,  2:00-2:45pm
IMS is the talk of the telecom industry and holds great promise. But it also creates confusion as equipment vendors and service providers strive to become IMS ready without a solid set of standards in place. IMS drives unique requirements for Network Equipment Manufacturers and service providers in the areas of application verification, interoperatbility, and end to end QoS. In this session, attendees will hear an overview of IMS, offering details about what IMS is, how it works, and its implications for the future as well as key IMS deployment challenges. The speaker will discuss the importance of testing strategies for IMS readiness, developing a test plan and proven strategies for IMS readiness. The presenter will also touch upon the nuances that vendors don’t disclose as well as real world examples of IMS deployments.
Presented by:

Chad Hart
Product Manager
Empirix
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Real World Tales: IMS Case Studies
(IMS1-07)
Thursday - 10/12/06,  3:00-3:45pm
IMS is happening and operators are deploying IP technology. More importantly, operators are validating IMS, getting multiple vendors’ open standards working together, getting new innovative multimedia interactive services. The challenge is not only in the technology, but in the business models and in the trade-off between innovation, cost, manageability and robustness. This session will feature several examples of real-world IMS deployments and lessons learned from those deployments.
Presented by:

Mike Oliszewski
CTO
FaxBack
Keith Bhatia
Chief Technology Officer and Senior Vice President, Business Development
IP Unity Glenayre
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Billing in an IMS World
(IMS1-08)
Thursday - 10/12/06,  4:00-4:45pm
Service providers have the daunting task of filling out their bundle of services (voice, video, data, wireless) and rapidly deploying competitive new applications while simultaneously minimizing cost. The IMS architecture is access agnostic and holds the promise of providing converged services across wireless and wireline access networks. However, how should service providers structure their billing systems in an IMS environment? This presentation will discuss the following: • What is the IMS charging architecture? • What can I do (how can I bill) differently in an IMS framework? • Are there opportunities to streamline BSS systems? • What are the migration strategies? • Are there any “sea-changes” in the way we might/should bill services in an IMS architecture?
Presented by:

Mike Storella
Director Business Development
snom Technologies
Gleb Shaviner
Senior Expert - Advanced Technologies
Amdocs
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The role of UMA & IMS in Converged Networks
(IMS1-09)
Friday - 10/13/06,  12:15-1:00pm
Today, mobile operators are looking to capitalize on the revenue potential of IMS-based data applications like streaming video, music downloads, interactive gaming, and videoconferencing. With UMA, operators can leverage broadband access and WLANs deployed within homes, offices, and public hot-spots to deliver high-quality, low-cost broadband IMS services, grow ARPU by increasing the adoption and use of mobile data/IMS services, lower Capex and Opex by offloading the cellular network from mobile data/IMS services, and finally, reduce customer churn. This session explains the complementary roles of IMS and UMA in mobile and integrated fixed/mobile networks and covers the following topics: • How UMA technology enables broadband access to IMS services • How UMA and IMS work together in mobile networks to lower operator costs while increasing ARPU • How UMA and IMS work together to provide compelling integration of fixed line and mobile services for integrated operators
Presented by:

Jim Grams
CTO
Azaire Networks
Steve Shaw
Associate Vice president of Marketing
Kineto Wireless
Allan Johnson
Vice President of Business Development, Wireless Group
HelloSoft Inc.
James Bankoski

Google
Michael Khalilian (Moderator)
Chairman & President
IMS Forum, NGN Forum
Stuart Elby
VP, Network Architecture and Enterprise Technology
Verizon Wireless
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Facing the Challenges of Network Convergence & IMS
(IMS1-10)
Friday - 10/13/06,  1:15-2:00pm
Interoperability, interworking, and performance are the three key issues facing carriers as they battle to deliver converged services. Currently carriers are facing two key issues. One of the main problems is getting IMS to work with handing traffic off to other domains. Secondly, preventing systems from crashing is key. Interoperability is proving to be another hurdle to overcome. As carriers move to packetizing the core of their networks, some will have IMS ‘like’ deployments and in early 2006 will suffering from the headaches associated with these issues. Come to this session and learn how to overcome these hurdles.
Presented by:

Christoph A. Aktas
Director, Product Line Management IMS
Siemens
Michael Howard
President
TelNet of Virginia
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Increasing the Network IQ – Application of Artificial Intelligence
(IMS1-11)
Friday - 10/13/06,  2:15-3:00pm
Services are starting to shift from standalone services into a subscriber-oriented model. As a subscriber, I will own my services rather than each service owning me. In order for these enhanced service sets to actually deliver benefit without creating a great deal of ongoing complexity it is critical the network “think” for the subscriber. The network and its services should strive to understand the subscriber’s personal and work communication activities. This knowledge then can be used to simplify service activation, coordination and configuration. Case-based reasoning allows the network to use past experiences as well as existing corporate resources. Genetic algorithms provide adaptive search techniques that can be applied in many ways, especially within the enterprise. IMS and other standards-based architectures are the keys to truly shifting to the subscriber model and maximizing the market potential.
Presented by:

Mark Cortner
Senior Analyst
The Burton Group
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