You may not have heard of developerprogram.com, but you’ve probably heard of Avaya, Cisco, Harman Kardon, Sprint (News - Alert), Vodafone, and many of the other customers for which the company supports developer and other partner programs.

Fifteen-year-old developerprogram.com provides cloud-based white-label infrastructure that powers such programs – including everything from creating secure online partner portals, to delivering trouble ticketing systems and support services for customers that want to outsource those capabilities, to building APIs, Steve Glagow, executive vice president at the company, explained in an interview with me earlier this year at ITEXPO (News - Alert) in Ft. Lauderdale, Fla.

Although it serves many well-known companies, developerprogram.com also caters to upstarts. In fact, Glagow said the company recently introduced pricing aimed at startups that need these capabilities but may not have the budgets found at larger and more established companies.

The developer and partner portals developerprogram.com creates go beyond simple websites, Glagow explained. They include a registration process for developers. When developers are ready with their products, developers then submit those products via the portal, and there’s an ingestion process. Developerprogram.com knows who the developers are and gives them access only to what they are supposed to see. The company gives the application to a person to vet it, and then that information goes into a product catalog. Glagow added that developerprogram.com, which also works with sandboxes, documents and retains information every step of the way.

The company’s trouble ticketing systems can power its customers’ support efforts, or developerprogram.com can handle all the support for its clients. Developerprogram.com has gone as far as building labs around specific issues it can solve for its customers so those companies don’t have to do the work.

Developers’ time is really being sought after by companies, Glagow noted, so developerprogram.com tries to give its customers a competitive edge by making them easy to work with, create a business plan around their initiatives with developers, and build ROI models to show developers the value of building on its customers’ platforms. With the evolution of the interconnection of things, he added, it’s important to remember the third-party community is going to be central to growth.