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Antivirus Software Market size in Latin America to grow by USD 295.3 million from 2022 to 2027; The increase in the use of mobile devices to boost market growth - Technavio
[June 06, 2023]

Antivirus Software Market size in Latin America to grow by USD 295.3 million from 2022 to 2027; The increase in the use of mobile devices to boost market growth - Technavio


NEW YORK, June 6, 2023 /PRNewswire/ -- The antivirus software market size in Latin America is expected to increase by USD 295.3 million from 2022 to 2027. The market is expected to be registering a CAGR of 12.83%, according to the latest research report from Technavio. Discover IT Consulting & Other Services industry potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report!

The antivirus software market in latin america covers the following areas:

Antivirus Software Market in Latin America- Vendor Landscape

There are numerous domestic and foreign competitors vying for market share in the highly competitive antivirus market in Latin America. The market in focus is being driven by the rising use of connected devices and concerns about cybersecurity threats, which is fueling an increase in demand for dependable antivirus software. The antivirus software market in Latin America is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Vendor Offerings

  • Fortinet Inc. - The company offers antivirus software which is designed to provide malware, ransomware, and phishing protection on PC and laptops.
  • F Secure Corp. - The company offers antivirus software which is designed to provide malware protection and application firewall service.
  • G DATA CyberDefense AG - The company offers antivirus software which is designed to protect against viruses, ransom­ware, spy­ware, infected email attachments, and other malware which occurs in personal computers and laptops.

For market's vendor landscape highlights with a comprehensive list of vendors and their offerings - View Sample in a minutes

Antivirus Software Market in Latin America - Key Market Segmentation

This Latin America antivirus software market report extensively covers market segmentation by application (enterprise and individual), and device (laptops, desktops, and mobile and tablets).

  • The market share growth by the enterprise segment will be significant for overall market growth during the forecast period. Owing to the region's growing acceptance of digitalization and an increase in cyber threats, enterprise antivirus software is expected to experience significant growth in Latin America during the forecast period. Furthermore, the market in focus is dominated by major players like McAfee, Symantec, and Kaspersky, as they provide antivirus software for businesses. Hence, due to such benefits, the antivirus software market in Latin America is anticipated to grow at a faster rate during the forecast period due to the significant demand for antivirus software from the enterprise application segment. 

View Sample Report in minutes of this report for more highlights into the market segments.

Antivirus Software Market in Latin America - Regional Market Outlook

As a result of rising internet usage and digitalization, the antivirus software market in Latin America is competitive as well as expanding rapidly. An increase in cyber threats and the requirement for companies as well as individual consumers to implement precautions against these threats drives the regional market. Even though there exists greater competition in the market in focus, consumers have grown increasingly price-conscious and there is free antivirus software available. Hence, such factors drive the market during the forecast period. 

For more key highlights on the regional market share of most of the above-mentioned countries.- View Sample Report

What's New? -

  • Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
  • Global competitiveness and key competitor positions
  • Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Companies Mentioned

  • AO Kaspersky Lab
  • Avast Software Sro
  • BlackBerry Ltd.
  • ESET Spol Sro
  • Fortinet Inc.
  • F Secure Corp.
  • G DATA CyberDefense AG
  • International Business Machines Corp.
  • Malwarebytes Inc.
  • McAfee LLC
  • Microsoft Corp.
  • NortonLifeLock Inc.
  • Psafe
  • S.C. BITDEFENDER Srl
  • Sophos Ltd.
  • Trend Micro Inc.
  • WatchGuard Technologies Inc.
  • Wontok
  • Open Text Corp.
  • Dell Technologies Inc.

Antivirus Software Market in Latin America - Market Dynamics

Key Drivers

The increase in the use of mobile devices is notably driving the market growth of antivirus software. This can be attributed to the rise in Internet access through such devices, which raises the possibility of cyber threats. Moreover, the increased access to important data and information due to the use of mobile devices for personal and professional purposes increases the possibility of unauthorized access if a mobile device is stolen.

Along with technological advancements, the acceptance of mobile devices for m-commerce, bill payment, and GPS grows. Therefore, mobile devices need to be protected from hackers with high-level security when accessing confidential information. Resultantly, the demand for cutting-edge cybersecurity solutions is high. Hence, such factors drive market growth during the forecast period.

Significant Trends

The advent of cloud-based antivirus software is an emerging trend influencing the market. These services are used for tasks such as biometric data storage, video management, and authentication. It is also critical to protect the data from unauthorized access because banks and hospitals store significant amounts of sensitive information in the cloud.

Cloud-based services become increasingly popular among SMEs, as they are economical and don't need an infrastructure to support their implementation. Furthermore, the adaptability and scalability of cloud-based security solutions allow for the fulfillment of a wide range of customer requirements, which accounts for their rising popularity. Hence, such trends influence the growth of the market in focus during the forecast period.

Major Challenges

The complex IT infrastructure is a major challenge hindering market growth. IoT improves device connectivity and makes M2M communication easier. Hence, it experiences a huge potential for development and adoption. But this has produced a convoluted IT infrastructure that links big data, cloud computing, and mobile devices, resulting in a network of unsecured devices. 

Businesses struggle to receive the highest level of security and service from organizations, which makes finding legitimate end-user devices to connect to and exchange data within a sophisticated connected network challenging. Therefore, such factors hinder the growth of the antivirus software market in Latin America during the forecast period.

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Antivirus Software Market Scope in Latin America

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 12.83%

Market growth 2023-2027

USD 295.3 million

Market structure

Fragmented

YoY growth 2022-2023(%)

11.91

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

AO Kaspersky Lab, Avast Software Sro, BlackBerry Ltd., ESET Spol Sro, Fortinet Inc., F Secure Corp., G DATA CyberDefense AG, International Business Machines Corp., Malwarebytes Inc., McAfee LLC, Microsoft Corp., NortonLifeLock Inc., Psafe, S.C. BITDEFENDER Srl, Sophos Ltd., Trend Micro Inc., WatchGuard Technologies Inc., Wontok, Open Text Corp., and Dell Technologies Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Key Topics Covered:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Device
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022 
  • 3.4 Market outlook: Forecast for 2022-2027
    • Exhibit 14: Chart on Latin America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Latin America: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

4 Historic Market Size

  • 4.1 Antivirus software market in Latin America 2017 - 2021
    • Exhibit 18: Historic Market Size – Data Table on Antivirus software market in Latin America 2017 - 2021 ($ million)
  • 4.2 Application Segment Analysis 2017 - 2021
    • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
  • 4.3 Device Segment Analysis 2017 - 2021
    • Exhibit 20: Historic Market Size – Device Segment 2017 - 2021 ($ million)
  • 4.4 Country Segment Analysis 2017 - 2021
    • Exhibit 21: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary 
    • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

  • 6.1 Market segments 
    • Exhibit 29: Chart on Application - Market share 2022-2027 (%)
    • Exhibit 30: Data Table on Application - Market share 2022-2027 (%)
  • 6.2 Comparison by Application 
    • Exhibit 31: Chart on Comparison by Application
    • Exhibit 32: Data Table on Comparison by Application
  • 6.3 Enterprise - Market size and forecast 2022-2027
    • Exhibit 33: Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
    • Exhibit 34: Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
    • Exhibit 36: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
  • 6.4 Individual - Market size and forecast 2022-2027
    • Exhibit 37: Chart on Individual - Market size and forecast 2022-2027 ($ million)
    • Exhibit 38: Data Table on Individual - Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Chart on Individual - Year-over-year growth 2022-2027 (%)
    • Exhibit 40: Data Table on Individual - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Application 
    • Exhibit 41: Market opportunity by Application ($ million)
    • Exhibit 42: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Device

  • 7.1 Market segments 
    • Exhibit 43: Chart on Device - Market share 2022-2027 (%)
    • Exhibit 44: Data Table on Device - Market share 2022-2027 (%)
  • 7.2 Comparison by Device 
    • Exhibit 45: Chart on Comparison by Device
    • Exhibit 46: Data Table on Comparison by Device
  • 7.3 Laptops - Market size and forecast 2022-2027
    • Exhibit 47: Chart on Laptops - Market size and forecast 2022-2027 ($ million)
    • Exhibit 48: Data Table on Laptops - Market size and forecast 2022-2027 ($ million)
    • Exhibit 49: Chart on Laptops - Year-over-year growth 2022-2027 (%)
    • Exhibit 50: Data Table on Laptops - Year-over-year growth 2022-2027 (%)
  • 7.4 Desktop - Market size and forecast 2022-2027
    • Exhibit 51: Chart on Desktop - Market size and forecast 2022-2027 ($ million)
    • Exhibit 52: Data Table on Desktop - Market size and forecast 2022-2027 ($ million)
    • Exhibit 53: Chart on Desktop - Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
  • 7.5 Mobile and tablets - Market size and forecast 2022-2027 
    • Exhibit 55: Chart on Mobile and tablets - Market size and forecast 2022-2027 ($ million)
    • Exhibit 56: Data Table on Mobile and tablets - Market size and forecast 2022-2027 ($ million)
    • Exhibit 57: Chart on Mobile and tablets - Year-over-year growth 2022-2027 (%)
    • Exhibit 58: Data Table on Mobile and tablets - Year-over-year growth 2022-2027 (%)
  • 7.6 Market opportunity by Device 
    • Exhibit 59: Market opportunity by Device ($ million)
    • Exhibit 60: Data Table on Market opportunity by Device ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 62: Chart on Market share by geography - 2022-2027 (%)
    • Exhibit 63: Data Table on Market share by geography - 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 64: Chart on Geographic comparison
    • Exhibit 65: Data Table on Geographic comparison
  • 9.3 Brazil - Market size and forecast 2022-2027
    • Exhibit 66: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
    • Exhibit 67: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
    • Exhibit 68: Chart on Brazil - Year-over-year growth 2022-2027 (%)
    • Exhibit 69: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
  • 9.4 Mexico - Market size and forecast 2022-2027
    • Exhibit 70: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
    • Exhibit 71: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
    • Exhibit 72: Chart on Mexico - Year-over-year growth 2022-2027 (%)
    • Exhibit 73: Data Table on Mexico - Year-over-year growth 2022-2027 (%)
  • 9.5 Argentina - Market size and forecast 2022-2027
    • Exhibit 74: Chart on Argentina - Market size and forecast 2022-2027 ($ million)
    • Exhibit 75: Data Table on Argentina - Market size and forecast 2022-2027 ($ million)
    • Exhibit 76: Chart on Argentina - Year-over-year growth 2022-2027 (%)
    • Exhibit 77: Data Table on Argentina - Year-over-year growth 2022-2027 (%)
  • 9.6 Colombia - Market size and forecast 2022-2027
    • Exhibit 78: Chart on Colombia - Market size and forecast 2022-2027 ($ million)
    • Exhibit 79: Data Table on Colombia - Market size and forecast 2022-2027 ($ million)
    • Exhibit 80: Chart on Colombia - Year-over-year growth 2022-2027 (%)
    • Exhibit 81: Data Table on Colombia - Year-over-year growth 2022-2027 (%)
  • 9.7 Rest of Latin America - Market size and forecast 2022-2027 
    • Exhibit 82: Chart on Rest of Latin America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 83: Data Table on Rest of Latin America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 84: Chart on Rest of Latin America - Year-over-year growth 2022-2027 (%)
    • Exhibit 85: Data Table on Rest of Latin America - Year-over-year growth 2022-2027 (%)
  • 9.8 Market opportunity by geography 
    • Exhibit 86: Market opportunity by geography ($ million)
    • Exhibit 87: Data Table on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers 
  • 10.2 Market challenges 
  • 10.3 Impact of drivers and challenges 
    • Exhibit 88: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends 

11 Vendor Landscape

  • 11.1 Overview 
  • 11.2 Vendor landscape 
    • Exhibit 89: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 90: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 91: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered 
    • Exhibit 92: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 93: Matrix on vendor position and classification
  • 12.3 Avast Software Sro 
    • Exhibit 94: Avast Software Sro - Overview
    • Exhibit 95: Avast Software Sro - Business segments
    • Exhibit 96: Avast Software Sro - Key offerings
    • Exhibit 97: Avast Software Sro - Segment focus
  • 12.4 ESET Spol Sro 
    • Exhibit 98: ESET Spol Sro - Overview
    • Exhibit 99: ESET Spol Sro - Product / Service
    • Exhibit 100: ESET Spol Sro - Key offerings
  • 12.5 Fortinet Inc. 
    • Exhibit 101: Fortinet Inc. - Overview
    • Exhibit 102: Fortinet Inc. - Product / Service
    • Exhibit 103: Fortinet Inc. - Key offerings
  • 12.6 F Secure Corp. 
    • Exhibit 104: F Secure Corp. - Overview
    • Exhibit 105: F Secure Corp. - Product / Service
    • Exhibit 106: F Secure Corp. - Key offerings
  • 12.7 G DATA CyberDefense AG 
    • Exhibit 107: G DATA CyberDefense AG - Overview
    • Exhibit 108: G DATA CyberDefense AG - Product / Service
    • Exhibit 109: G DATA CyberDefense AG - Key offerings
  • 12.8 International Business Machines Corp.
    • Exhibit 110: International Business Machines Corp. - Overview
    • Exhibit 111: International Business Machines Corp. - Business segments
    • Exhibit 112: International Business Machines Corp. - Key news
    • Exhibit 113: International Business Machines Corp. - Key offerings
    • Exhibit 114: International Business Machines Corp. - Segment focus
  • 12.9 McAfee LLC 
    • Exhibit 115: McAfee LLC - Overview
    • Exhibit 116: McAfee LLC - Product / Service
    • Exhibit 117: McAfee LLC - Key news
    • Exhibit 118: McAfee LLC - Key offerings
  • 12.10 Microsoft Corp. 
    • Exhibit 119: Microsoft Corp. - Overview
    • Exhibit 120: Microsoft Corp. - Business segments
    • Exhibit 121: Microsoft Corp. - Key news
    • Exhibit 122: Microsoft Corp. - Key offerings
    • Exhibit 123: Microsoft Corp. - Segment focus
  • 12.11 NortonLifeLock Inc. 
    • Exhibit 124: NortonLifeLock Inc. - Overview
    • Exhibit 125: NortonLifeLock Inc. - Product / Service
    • Exhibit 126: NortonLifeLock Inc. - Key offerings
  • 12.12 Psafe 
    • Exhibit 127: Psafe - Overview
    • Exhibit 128: Psafe - Product / Service
    • Exhibit 129: Psafe - Key offerings
  • 12.13 S.C. BITDEFENDER Srl 
    • Exhibit 130: S.C. BITDEFENDER Srl - Overview
    • Exhibit 131: S.C. BITDEFENDER Srl - Product / Service
    • Exhibit 132: S.C. BITDEFENDER Srl - Key offerings
  • 12.14 Sophos Ltd. 
    • Exhibit 133: Sophos Ltd. - Overview
    • Exhibit 134: Sophos Ltd. - Product / Service
    • Exhibit 135: Sophos Ltd. - Key offerings
  • 12.15 Trend Micro Inc. 
    • Exhibit 136: Trend Micro Inc. - Overview
    • Exhibit 137: Trend Micro Inc. - Product / Service
    • Exhibit 138: Trend Micro Inc. - Key offerings
  • 12.16 WatchGuard Technologies Inc. 
    • Exhibit 139: WatchGuard Technologies Inc. - Overview
    • Exhibit 140: WatchGuard Technologies Inc. - Product / Service
    • Exhibit 141: WatchGuard Technologies Inc. - Key offerings
  • 12.17 Wontok 
    • Exhibit 142: Wontok - Overview
    • Exhibit 143: Wontok - Product / Service
    • Exhibit 144: Wontok - Key offerings

13 Appendix

  • 13.1 Scope of the report 
  • 13.2 Inclusions and exclusions checklist
    • Exhibit 145: Inclusions checklist
    • Exhibit 146: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 147: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 148: Research methodology
    • Exhibit 149: Validation techniques employed for market sizing
    • Exhibit 150: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 151: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Email: [email protected]
Website: www.technavio.com/

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