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Tray.io Releases New Advancements to Bring Composable Integration and Automation to EveryoneTray.io, the leader in low-code integration and automation, today announced several new product innovations to empower citizen automators-line-of-business (LOB) employees and business technologists-to compose new integrations and automations with unprecedented speed, maximum reusability, and greater self-service to accelerate digital transformation initiatives. New Tray Platform features include a redesigned workflow builder that LOB users can leverage to easily and quickly create new integrations and automations and speed innovation; new reusable workflow automation templates that enable users to automate faster by sharing and reusing workflow best practices, common use cases, and integration patterns; and low-code development tutorials designed to quickly upskill new citizen automators and democratize automation initiatives. The company also announced expanded investments in customer success and education to further empower users with the appointment of Shannon Cunningham as the Head of Education and Forest Anderson as Head of Customer Solutions and Innovation to expedite customer onboarding and training. Automation and integration solutions have historically been used by integration specialists and developers. However, as COVID-19 reignited enterprises' need to speed up digital transformation initiatives, organizations recognized they must enable everyone to compose integrations and automations to transform business processes. The secret is tapping into any app, database, or API to maximize reuse and enable collaboration to achieve a composable enterprise. "Today's business environment requires enterprises to enable business users and technologists to compose any integration and automation at unprecedented speed to meet demand-a key requirement to deliver digital transformation. However, without essential investments in customer education and low-code platform features focused on rapid time to value, the promise of the composable enterprise cannot be realized," said Rich Waldron, co-founder and CEO of Tray.io. "By democratizing automation initiatives, organizations can accelerate delivery of new innovations and adapt immediately to a dynamic and competitive environment."
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Cunningham is a veteran SaaS (News - Alert) executive with extensive global education and client services experience. Over the past twenty years, she's worked for companies ranging from startups to global enterprises, running the education and adoption services programs for companies including Salesforce, ServiceMax, and Sitetracker. At Salesforce, Cunningham served as the Enterprise Education Leader where she designed the company's flagship outcomes-based scalable learning solution and played an integral role in launching Salesforce inside ADP, Merrill Lynch, and other organizations. During her time as the Head of Education and Enablement at ServiceMax, Cunningham oversaw the creation of the company's four-pillar approach to education, which included a Product Certification and Industry Expert Certification program, New Release Training program, Customized Role-based Training program, and the ServiceMax Community. As the Head of Education and Enablement at Sitetracker, Cunningham was responsible for creating the vision for and executing on the development of the company's various enablement programs, including Product Certification, Formalized Role-based Training, New Release Training, and the Sitetracker Community. Tray.io also appointed Forest Anderson as the new Head of Customer Solutions and Innovation. In his new role, Anderson will be responsible for developing new programs designed to inspire current and future builders and improve the Tray.io customer experience. He and the Customer Success Innovation team will focus on building new workflow templates and developing best practices and guidelines for builders. A customer experience veteran, Anderson has more than 10 years of experience helping businesses identify opportunities to automate, integrate, and evolve their CX strategies. Prior to joining Tray.io, Anderson led Zendesk's Success Engineering team and was responsible for helping Zendesk's strategic customers use the Zendesk Platform to build innovative customer experiences. "Training will be key to the continued democratization of automation initiatives. By enabling line-of-business teams to solve complex business problems with automation, organizations can move faster and have the agility to make any necessary adjustments as needed," concluded Waldron. "We're excited to welcome Shannon and Forest to the Tray.io team. Their experience and the programs their departments are creating will empower our customers to maximize the full potential of low-code automation to scale their businesses." To learn more about the latest enhancements to the Tray Platform, sign up for a free trial.
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