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Young people trust in themselves to lead the change towards a sustainable future - only 1 out of 10 believe in adultsSTOCKHOLM, Sept. 21, 2021 /PRNewswire/ -- Young people are not only willing to drastically change their lifestyle in order to save the planet. They also see themselves as sustainable advocates and leaders towards a more sustainable future, according to a new global study from Electrolux revealing the thoughts of almost 14,000 young people around the world. As part of Electrolux's vision and bold 2030 targets for a better and more sustainable living, the company has conducted a large study set out to examine young people's views on sustainable living now and in the future. The study finds young people mainly trust in themselves (37%), scientists (27%), and influencers (17%) to lead the change towards a sustainable future, while only one out of ten believe adults will take on the responsibility. Four out of ten (43%) also believe young people will actually solve the climate crisis.? Based on the results from the study, Electrolux is exploring possible solutions for better living together with their new team of change-makers consisting of eight young people representing seven countries from around the world, eager to drive positive change. The team also includes members such as Orsola de Castro, co-founder of Fashion Revolution, and other established players. The change-makers team is working in sessions together with Electrolux Innovation Hub, a dedicated research and design team with a mission to explore possible solutions for future sustainable homes. Insights from the survey and the change-maker sessions will then be used by Electrolux in its strive to create new innovations. "We believe there's a big opportunity in combining different perspectives in order to shape a better future. That's why we want to involve young minds already today, as the actions we take today will define the future they will live in. As the study shows, young people have a very determinant and proactive mindset when it comes to sustainability, it's their future at stake and they want to be part, or actually take lead, in creating solutions for the future home", says Tove Chevalley, Head of Electrolux Innovation Hub. Not only does the next generation see themselves as the future leaders, 49 percent see themselves as sustainable advocates actively trying to influence others to live more sustainably already today. A majority (57%) is willing to drastically change their lifestyle in order to save the planet. But while young people are willing to do their part, they also feel frustrated over the failures of the previous generation – 6 out of 10 agree young people have to take care of what previous generations have messed up, and a majority (57%) feel that young people try to make themselves heard but no one listens.? The keys to sustainable living – according to the youth? Education about sustainability issues (73%) and green innovations (69%) are stated as the most important solutions in order to transition to a more sustainable society, according to the study. When it comes to their future homes, young people focus on sustainable solutions for food, water, and energy, which is more important to them than smart features without a clear sustainability aspect. They are also willing to invest time and energy in food, and would prefer to produce their own food and spend time on plant-based cooking rather than having time-efficient solutions like ready-to-eat meals or not cooking at all. "To meet the needs of the future generation, we need to move the focus from smart homes full of cool features and gadgets, to a discussion of a home that is built to enable sustainable living. It is clear that this generation's focus on sustainability is highly present when they are thinking about their future living. Sustainability is our first priority in everything we do at Electrolux and inviting young people to take part in shaping future living helps us move beyond conventional thinking and see new, more sustainable solutions", says Tove Chevalley at Electrolux. About the 2030 targets The study is part of realizing the Electrolux Group's vision and bold 2030 targets for a better and more sustainable living. Focusing on better eating, better garment care, better home environment, and better company, the targets widen the scope of Electrolux commitment to sustainability. It enables the company to contribute in a more meaningful way in bringing solutions to global challenges. Selected findings: CONTACT: This information was brought to you by Cision http://news.cision.com The following files are available for download:
View original content:https://www.prnewswire.com/news-releases/young-people-trust-in-themselves-to-lead-the-change-towards-a-sustainable-future--only-1-out-of-10-believe-in-adults-301381188.html SOURCE Electrolux |